KBC Season 8 kicks off in Surat

There have been significant changes in the lifelines to make the game more interesting. The 'Expert Advice' lifeline has been converted to a panel of three wise men seated amongst the audience called 'Triguni'

Sarmistha Neogy | Surat | August 5, 2014

For the first time ever, 'Kaun Banega Crorepati' has moved out of its iconic sets in Mumbai to kick-start its launch episode in Surat. Superstar Amitabh Bachchan opened KBC season 8 in his inimitable style amidst a packed audience at the Convention Centre, Surat, on Saturday evening, August 2, 2014.  The new season of KBC will be aired from August 17, Monday to Thursday, at 8:30 PM on Sony Entertainment Television (SET). It is produced by Big Synergy Entertainment.

There have been significant changes in the lifelines to make the game more interesting. The 'Expert Advice' lifeline has been converted to a panel of three wise men seated amongst the audience called 'Triguni'. Upon being called, these three wise men will give the correct answer along with interesting trivia around the question. Another interesting lifeline called 'Code Red' is when the family of the participants can intimate the contestants on when they feel they should quit, by pressing a buzzer placed in front of them.

Nachiket Pantvaidya

Nachiket Pantvaidya, Sr. Executive Vice-President & Business Head, SET, said, “Kaun Banega Crorepati over the years has developed a legacy of inspiring people to achieve their dreams. We are taking this show to our audience to let them experience the grandeur of this show live and first hand. As part of the 100-city tour, we decided to launch it in Surat, primarily because all the other cities enjoy their adequate doses of entertainment. We also wanted to see how well equipped the infrastructure is in Surat.”

Siddhartha Basu, CMD, Big Synergy Media, said, "The grand premiere of India's biggest open show is about reaching out to people where they are, allowing an opportunity for an exciting close encounter with the KBC experience. For the viewers, it promises a celebratory mega spectacle of a much loved show, as a curtain raiser to the new season of KBC, which seeks to engage minds and hearts alike."

The core message of this season's campaign strengthens this proposition with the thought 'Yahan Sirf Paise Nahi, Dil Bhi Jeete Jate Hain'. Based on this, three films were released on television which also went viral on the social networking sites. Gaurav Seth, Senior VP, Marketing, SET, said, “Big B, the social media king, has driven a lot of conversations around KBC on his social networking pages. Other than that, for the first time, we have devised an app which will give an opportunity for people to play KBC in real-time. The ads for this year's KBC we made were not for the sake of winning awards, but to prove a point- be it the Kohima girl or the Hindu Muslim TVC.”

Big B along with a bevy of dancers kept the audience captivated with a never-seen-before performance where he grooved to songs sung especially by him for KBC. Enthralling the audience with this act, he had the ladies in the audience swooning when he romanced them with his charm. Comedy King Kapil Sharma, the host for the evening left the audience in splits with his impeccable comic timing. He also sat on the Hot Seat for the first time and underwent the tension that contestants undergo and had his own hilarious takes on that.

Adding to the excitement were the iconic cops Dayanand Shetty (Daya) and Aditya Srivasatava (Abhijeet) from CID, Sony's landmark and record-breaking show who interacted with the audience. Then the valiant warrior and Rajput hero, Maharana Pratap aka Faisal Khan, left the audience spellbound with a stellar dance performance. The trio of Neeti Mohan, Meiyang Chang and Anirrudh Dave also added to the entertainment quotient of the evening keeping the audience engaged in a musical banter. The melodious Shillong Choir also gave a heart- warming performance.

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