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India gets 18 shortlists for Appies

McCann leads tally with 9, BBH follows with 6, and BBDO has two

BestMediaInfo Bureau | Mumbai | August 11, 2014

Appies-2014The Appies will be announced this week. And India is in the running with 18 shortlists. Leading the shortlist tally from India is McCann WorldGroup with nine entries. BBH comes a close second with six shortlisted campaigns. BBDO India also has got two shortlists.

The Appies are the annual marketing festival organised by the Institute of Advertising Singapore. The shortlisted entries will be presented at the opening of the two-day festival on August 14, 2014.

More than 80 cases from 16 markets in Asia will be facing off at this prestigious event. Only five of these campaigns will finally win the Appies Gold medals. This year, Sridhar Ramaswamy, Director of Retail Marketing of Lenovo, has been chosen as the Chief Judge for the annual Asia Pacific Marketing Congress.

The USP of the Appies is that each of the 80 campaigns is presented live by the brand marketers or campaign creators before a panel of judges and the audience.

In its fifth year, the Appies will follow the 4-6-20 format. Which means each of the 80 marketing campaigns selected begins with a 4-minute video summarising the campaign, followed by a live 6-minute exposition of the campaign's key highlights by the brand's marketers or campaign creators. This would be followed by a 20-minute Q&A session where the presenters have to field tough questions about their campaigns from the judges and audience members.

In the Business Services category, the shortlists include BBH's campaign 'The legend is back - Bigger, Bolder, Better' for Skoda Auto. In Consumer Services, there is McCann's 'Can a Newspaper Preserve a Nation's Future' for Dainik Jagran.

In the Food & Beverages category, there are six shortlists from India – five of which are by McCann. These include two for Coca-Cola, and one each for Saffola, Nescafe and Marico. BBH's campaign for Diageo also finds a shortlist in this category.

In the Non-Food FMG segment, there are again six Indian shortlists including four from BBH. All four campaigns are for Marico, though one has a shared credit list with Madison Media Infinity, Radiowani, Perfect Relations and Sharp (NGO). The other two shortlists in the category are McCann's campaign for Pears and BBDO's campaign for Gillette.

In the Pro-bono/Government/Cultural category, India finds three shortlists with McCann getting two of these. While the first is for Unicef’s ‘Quit India Movement’, the latter is for Johnson & Johnson. MTV also gets a nomination for their work done on Viacom's MTV ‘Rock The Vote’ campaign.

The full shortlist is available at

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