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The 100-second digital film, made by Innocean, hits 1 million views in less than a week
BestMediaInfo Bureau | Delhi | August 22, 2014
Hyundai's TVC for the Elite i20Motor achieved a new milestone with the slick, fast-paced film crossing the one million views milestone on YouTube in less than a week of its launch. The 100-second digital film, made by Innocean, and released on the same day as the car's launch on August 11, has an unmistakable Hollywood spy thriller feel about it.
Elite i20 is the car designed to fulfil the needs for driving pleasure of customers, while evoking a sense of confidence and class at the same time. In the television commercial, Hyundai has showcased the sporty, dynamic and innovative fluidic sculpture 2.0 design of the Elitei20.The concept of the TVC focuses on evolved aesthetic and confident perfection.
The unmistakable spy thriller trailer and the launch commercial were captured at in locations in Romania. The storyline revolves around an uncompromising secret agent who is dogged by the shenanigans of his agency whom he shakes off victoriously.
Talking about the exciting milestone, Sanjay Gupta, Sr. General Manager & Group Head Marketing, Hyundai Motor India, said, “All-new Elite i20 shows the progression of Hyundai in India to service the needs of the new age customer who does not compromise on anything including his/her car. This car gives them the best of both a Sedan & SUV.”
The TVC:
Also Read: Innocean creates cinemmercial for launch of Hyundai's all-new Elite i20