Discovery adds three more channels to its portfolio

The network has added ID - Investigation Discovery, TLC HD World and Animal Planet HD World to its existing bouquet, to bring it to a total of 11 channels

BestMediaInfo Bureau | Delhi | August 4, 2014

Discovery Communications has launched three new channels in India taking its network portfolio to 11 channels. Among them are a Hindi entertainment channel ID – Investigation Discovery, and two HD channels, TLC HD World and Animal Planet HD World.

ID is available across the country, on digital and analog networks, including leading platforms like Hathway, Siticable and Dish TV. ID is India's first Hindi entertainment channel dedicated to offering true stories of crime and suspense.

Rahul Johri

Rahul Johri, Executive VP and General Manager – South Asia, Discovery Communications India, said, “We will now satisfy the curiosity of millions of viewers in India through our robust portfolio of 11 differentiated and unmatched networks. We have had a fantastic growth trajectory in India. We have consistently enhanced our product offerings, successfully implemented our localisation strategy and presented path-breaking India productions.”

“ID will deliver unmatched entertainment through its impactful and investigative programming. Strengthening our leadership in the HD genre, TLC HD World and Animal Planet HD World will accelerate the high definition drive in the country,” he added.

Providing fascinating stories of human nature, ID's alluring series, in-depth specials and thought provoking one-offs will challenge viewers' perceptions. Some of the series that will premiere on ID include 'Who The (bleep) Did I Marry?' which has stories of married couples where one spouse has hidden a shocking secret that will have viewers shake their heads in disbelief and 'Disappeared' which features cases of missing persons and investigations aimed at solving how and why people simply vanish.

Viewers can prepare for a culinary adventure, set out on an immersive journey and gain myriad experiences through TLC HD World's programmes such as 'Great Cruises' that offers an inside view of the multi-billion dollar cruise industry and 'Culinary Asia' which features stories, histories, people and places behind Asian cuisines, 'The World's Greenest Homes' where luxury and ecology co-exist to create a harmonious balance and the story of Karl as he travels to the Seven Wonders in 'An Idiot Aboard'.

Animal Planet HD World will offer audiences a new blend of programming that will unravel mysteries, discover unexplored habitats, enjoy cuddly pets and witness extraordinary adventures of wildlife enthusiasts. 'Wildest Arctic', 'Tanked' and 'Dogs 101' are some of the shows that will be featured on the channel.

Discovery's existing portfolio in India includes 11 channels: Discovery Channel, Animal Planet, Investigation Discovery-ID, TLC, Discovery Kids, Discovery Science, Discovery Tamil, Discovery Turbo, Discovery HD World, TLC HD World and Animal Planet HD World.

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