Dentsu Aegis Network appoints Harsha Joshi as EVP - Group Trading

Her last stint was at McKinsey, India as Media Advisory. Her 23-year experience includes stints at Fulcrum (Mindshare) and Madison Media

BestMediaInfo Bureau | Mumbai | August 5, 2014

Harsha Joshi

Dentsu Aegis Network yesterday announced the appointment of Harsha Joshi as Executive Vice-President - Group Trading. She will report to Ashish Bhasin, Chairman and CEO South Asia, Dentsu Aegis Network.

Joshi is an industry veteran with her over 23 years of experience in Media Buying & Planning, Branded Content and Media Audit & Advisory. She has been the head of Media Buying at Fulcrum (Mindshare), and also headed Media Buying at Madison Media for 12 years. She also served as CEO – Media & International at Spatial Access Media Solutions. Her last stint was at McKinsey, India as Media Advisory.

Ashish Bhasin

Commenting on her appointment, Bhasin said, “The remarkable growth that the Dentsu Aegis Network has had has resulted in our scale growing rapidly. To ensure our clients get the best global practices in the extremely important area of Trading, we decided to invest in a very senior resource. After evaluating several candidates, we were delighted to have Harsha join us. She brings with her unparalled experience in the area of Trading and we will use her expertise across the Dentsu Aegis Network. Trading is our strength and Harsha will help us maintain that edge.”

Joshi said about her new assignment, “I am truly looking forward to this role. With three strong media agencies, Carat, Vizeum and Dentsu Media in our group, and with so many large local and global clients, I am sure that we will be able to add value to our clients like no other agency can. Their professional and transparent approach, backed by best-in-class people, global tools, learning and systems attracted me to join Dentsu Aegis Network, which is India's fastest growing advertising and media network for the second year in a row.”

As part of Dentsu Inc., Dentsu Aegis Network is the first truly global communications network for the digital age. Through its six global network brands – Carat, iProspect, Isobar, Posterscope, Vizeum and the Dentsu agency brand – and supported by its growing   multi-market brands including  psLIVE, Amnet, Amplifi, Data2Decisions, mcgarrybowen, Mitchell Communications Group and 360i, as well as leading local brands like Taproot and Webchutney – Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in brand, media and digital communications services.

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