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ASCI upheld 121 complaints in May

Health & Personal Care category continued to lead with the highest number of complaints received in May 2014, followed by Education

ASCI upheld 121 complaints in May

Health & Personal Care category continued to lead with the highest number of complaints received in May 2014, followed by Education

BestMediaInfo Bureau | Mumbai | August 6, 2014

asci-logoIn May 2014, ASCI’s Consumer Complaints Council (CCC) upheld Complaints against 121 out of 140 advertisements. Health & Personal Care category continued to lead with the highest number of complaints received in May 2014, followed by Education.

Health & Personal Care

The CCC found the following claims in health and personal care product or service ads of 66 advertisers, released in the print media / TVC to be either misleading or false or not adequately / scientifically substantiated and hence violating ASCI’s Code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act. Complaints against the following ads were upheld.

  1. Diabacure: The advertisement of the product Diabacure claims that use of the said product cures of diabetes
  2. Mukherjee Ayurved Ashram: The advertisement claims that it is ‘World No. 1 & can cure smallness of penis, thinness, crookedness and make penis long, thick and shapely and cure premature ejaculation, nightfall, impotency, nil sperm count and increase desired sex time’. Also it claims that it has ‘no side effect’ and is ‘100% Ayurvedic medicine’.
  3. Vaidban Ayurvedic Products: The advertisement claims successful treatment of kidney stones without operation and successful treatment of STDs and impotence.
  4. Sun Pharmaceutical: The advertisement of Rid-Tobac claims to be ‘100% herbal’. It ‘helps get rid of cigarette, bidi, gutka, masala, tobacco addiction knowingly or without the knowledge of the addicted person.’
  5. Dabur India Limited’s Odomos Naturals: The advertisement claim that Odomos provides all day protection from mosquitoes to children was misleading by omission as it does not provide clear instruction of the level of application and period for reapplication.
  6. Reckitt Benckiser Healthcare India Ltd: The Dettol Soap advertisement’s claim that ‘Only Dettol gives 10x more protection against germs’ was misleading as the advertiser’s product with germicidal actives was compared against products without germicidal actives. Dettol being the “only” effective product was not substantiated by comparison with other products in the market with germicidal actives.
  7. Rana Clinic: The advertisement claims ‘successful treatment for having child. Those couples who are upset because of not having their own child and feel defeated after consulting everywhere are now happily living their life with a child after coming to us. Get successful treatment at any age for any mistakes made in childhood, weakness due to any reason, premature ejaculation, childlessness, small size problem.’
  8. Humi Herboceuticals: The advertisement of Immuno Booster Plus claims to increase immunity, rejuvenate body tissues etc. in human beings.
  9. Marico Ltd: The advertisement of Nihar Naturals Shanti Amla Hair Oil claiming that it is enriched with 500% vitamin E was misleading as the comparison was being made with a product marketed in 2010Hindustan Unilever Ltd: The TVC of  Fair & Lovely suggests that fairness is essential for a girl to match a boy in status or essential when a girl is to get married or grow up in hierarchy at work place
  10. Anjali Mukherjee: The advertisement features, Dr. Anjali Mukherjee stating, ‘make a healthy choice for your family.’ The endorsement by Ms Anjali Mukherjee as a Doctor or Nutrition Expert “Make a Healthy Choice for your family” was not substantiated and was considered misleading.
  11. Looks Cosmetic Clinic: The advertisement claims that with the HCG Weight Loss programme customers can lose upto 10 kgs in 40 days. The before and after visuals were misleading.
  12. Kangra Herb Private Limited (Kangra  Herb Health Centre): The advertisement claims that ‘it has succeeded in destroying virus of severe diseases by organic herbs brought from Himalaya, CERAGEM - It is one such machine which cures all types of diseases by laying on it for one hour no side effect, no bhasm, no steroid required, successful treatment of Leucoderma (White Spots), Psoriasis, Parkinson, Muscular Dystrophy, Heart Disease, Asthma, Piles, Ovarian Cysts, Diabetes, Migraine, IBS, Allergic Rhinitus, Obesity, Eye Problem & is 100% Ayurvedic.’
  13. Dr Batra’s Homeopaty Clinic: The advertisement claims to cure migraine
  14. GlaxoSmithKline Consumer Healthcare Ltd (Horlicks): The advertisement claims that single sachet of Horlicks has Iron content equivalent to 75 grams of almonds. The visuals of almonds in conjunction with the claim “Tej Dimaj” created a perception that one serving of Horlicks would provide all the nutrients that almonds are very well known to have.
  15. Shathayu Herbals (Fat Fit Kashayam): The website advertisement claims of reducing excess fat from the body by improving metabolism to make one from FAT to FIT.
  16. Naveena Slimming & Cosmetic Clinic: The advertisement claims ‘to be India's No. 1 slimming and cosmetic center. It claims 100% guarantee in slimming, cosmetic, hair, laser, boutique and beauty salon.’
  17. Diabliss Consumer Products Private Limited: The advertisement of Diabliss Herbal Cane Sugar claims that it is ‘for diabetics and pre-diabetics, can be used by everyone at home. Tested in hundreds of type I and type II diabetics for periods ranging from 3 months to 4 years.’
  18. V Care International: The advertisement claims to be a first time launch of a fairness injection in Odisha.
  19. Amrut Hair Oil: The advertisement claims that Amrut Hair Oil stops hair fall completely in 1 week, in case it doesn’t, open bottle can be returned.
  20. Outston: The advertisement claims that Outston provides freedom from kidney stones.
  21. Leukogo: The advertisement claims that patients troubled from Leucorrhoea can get rid of it in 10 days at Leukogo.
  22. Venus Remedies Limited: The advertisement of Ezenus claims to be World’s first anti stress herbal candy.
  23. Heinz India Pvt. Ltd (Complan): The advertisement claims that 1 pack of Complan gives you the strength of more than 5 litres of milk.
  24. Sukhayu Ayurved: The advertisement claims that ‘Ayurveda has authentic way to get rid of body toxins in just 15 days.’
  25. Olefia Biopharma Limited: The advertisement of Kum Kum Syrup claims to cure problems related to undeveloped ovary or risk of miscarriage or weakness resulting in unsuccessful conception. The syrup also claims to cure problems related to hormonal imbalance during puberty resulting in improper breast development. The therapy also cure post-delivery problems related with loose vagina.
  26. Vaidhyanath Aushadhalay: The advertisement claims to be world no.1 in curing smallness of penis, thinness, crookedness and helps in making penis long, thick and muscular. Cures premature ejaculation, impotency, spermlessness and increases desired sex time. It has no side effect with 100% ayurvedic medicine.
  27. Dr.Green Tulsi: The advertisement claims that one drop of Dr. Green Tulsi will help in curing problems related to cough, nasal catarrh, sputum, flu, dengue, fever, malaria, joint pain, stone, obesity, blood pressure, sugar, allergy, intestinal worms,  urinary tract inflammation, arthritis, asthma, piles, ringworms, scabies, itching, head ache, pyorrhoea, nosebleed,  swelling in the lungs, tiredness etc.
  28. L'Oreal India Private Limited: The advertisement of Garnier Fructis Long & Strong claims “Now get even stronger hair with improved formula”.
  29. VLCC Health Care Ltd: The advertisement of VLCC Health Care Ltd claims of losing 4 kg before summer vacations start or get money back.
  30. Emami Limited: The advertisement of Emami Fair and Handsome Cream & Face Wash claims to be World’s No. 1 Fairness Cream for Men.
  31. Joy Cosmetics: The advertisement of Joy Skin Fruits Active communications Sun Lotion claims to have fruit SPF that protects against sun darkening naturally.
  32. Vini Cosmetics Private Limited: The advertisement of Delicca Powder Face Wash claims that it doesn’t have sodium laureth sulphate as its harsh on delicate skin and most of face washes have sulphate.
  33. SBL Private Limited: The advertisement of SBL Homeopathic Services claims to have clinically proven to be the only homeopathy R&D Lab approved by the Ministry of Science and Technology.
  34. Shathayu Ayurveda: The advertisement of Shathayu Ayurveda claims that the detox process removes fat-soluble toxins and improves metabolism. The paste massages help in spot reduction, tummy tuck, inch loss and weight loss.
  35. Vaid Rishi Herbals: The advertisement of Arsh Kalp Capsules claims to cure piles through three doses in three days and the medicine being replacement for surgery.
  36. Ayurwin Pharma Pvt. Ltd.: The advertisement of Nutrigain claims to increase weight within a week of consumption of the product.
  37. Homecare International Pvt. Ltd: The advertisement of Homecare International claims to be leaders in world class homeopathy.
  38. Groom India Salon & Spa Pvt. Ltd.: The advertisement of Naturals claims to be India’s No. 1 hair and beauty salon.
  39. Om Sai Ayurveda India: The advertisement claims to cureing obesity; otherwise money would be refunded.
  40. Nova Beauty Care Private Limited: The advertisement of Nova Fairness &Youth Lotion claims that lotion will give instant fairness and has natural sunscreen.
  41. Akanksha Ayurved & Panchkarm: The advertisement of Akanksha Ayurved & Panchkarm claims  to have successfully treated patients with obesity and related problems such as high cholesterol, blood pressure and diabetes. It has no side effects and doesn’t require any operation or yoga.
  42. Hi-Tech Sweet Water Technologies Private Limited: The advertisement of Hi-Tech New Life AA Plus claims to protect from water borne diseases, strengthens the digestive system and helps in maintaining health with better immunity.
  43. Glamour World Ayurvedic Private Limited: The advertisement of Sornis Ayurvedic Glow Hair Shampoo claims to stop hair fall and greying of hair.
  44. Dr.Sabnis Jeevanrekha: The advertisement claims to provide India's only Sahstrashuddha, Complete, Ayurvedic Safe Sulabh treatment beauty solution. Get assured results in 6 days.
  45. Health Total: The advertisement claims to provide services for weight loss. They have over 4 lakh clients.
  46. VLCC Health Care Ltd.: The emailer advertisement claims to have clinically proven that they have faster and long lasting way of losing weight. Offers weight loss body contouring and skin tightening. Results can be seen from the first session with a money back guarantee.
  47. Nirmal Ayur Life Private Limited: The advertisement of Nirmal Ashwatul claims to be herbal immunity booster for men. The visual implies product is meant to enhance sexual pleasure.
  48. Dr. Dassan’s Ayurvedic Herbal Formulations: The advertisement of Dr. Dassans Self On claims to give fast recovery treatment for all types of paralysis and other neurological disorders. The advertisement also claims Dr. Dassan Ayurvedic Herbal has cured innumerable paralysis patients. It has now introduced only patented medicine “Self on Neuro Capsule” for patients of paralysis without any side effects. “Self On Neuro Capsule” when consumed after the attack cures the clot and saves the cells from weakening or damage so that new patients can become self-dependent in a short period of time.
  49. The Body Care: The advertisement of Body Care makes a claim that one can ‘reduce weight within 9 days. The advertisement also claims  that,  if one achieves weight loss of 5 kg with the help of Body Care, then the programme prescribed by Body Care for losing the next 5 kg will be offered free of cost. The advertisement makes similar claim for 10 kg as well.
  50. AG Herbs (Singapore) Pvt. Ltd.: The advertisement of OPTM Health Care claims to be No.1 chain of pain clinic in India. Dr. Apurba Ganguly having extensive international research of 30 years spearheads OPTM Health care. His treatment protocol depends on patent filed for bio-energetic natural phyto medicines which enter the pain affected areas through the skin into the blood system and bring relief permanently. Strengthens tissues, muscles and cartilages and gets rid of pain.
  51. Baidyanath Ayurvedic Clinic: The advertisement claims to give “permanent solution to health problems such as: High Blood Sugar, Sex Problems, Women’s Problems, Obesity, and High Blood Pressure. All medicines are approved by Drugs Control of India.”
  52. Ambic Ayurved: The advertisement of Kamroz Capsules claims to remove weakness due to increasing age, tiredness, lack of enthusiasm, looseness of body etc. and infuses passion, strength and self-confidence. The capsules are made-up of essential herbs which have an ultra-power booster recipe which is beneficial for providing new energy and pep in the sensory organs. This increases self-confidence and maintains joy for a long period of time
  53. Vrushali Slimming Centre: The advertisement of Vrushali Slimming Centre claims to be India's one and only super specialty center for both men and women with ISO 9001-2008 certification.
  54. Hygienic Research Institute P. Ltd.: The advertisement for Super Vasmol 33 Kesh Kala claiming “Naturally black” hair was considered misleading.
  55. Dr Paul's Multispecialty Clinic Private Limited: The advertisement claims to be ‘trusted by millions/trusted by lakhs, , most developed hair increasing treatment which is effective in all state of baldness whatever may be the reason,  visuals accompanied by tagline, ‘You’re never too late at Dr. Paul’s. imply cure of baldness’
  56. C-Cube: The leaflet advertisement claims to give ‘100% results guarantee or money back. First of its kind ULTRA LIPO treatment, introducing most advanced hair re-growth treatment, hair PRP, in only 3 sessions, get 100% results’.
  57. Sai Clinic: The advertisement claims to be ‘100% ayurvedic, treatment of all STD and disease like excessive masturbation, erectile dysfunction, premature ejaculation, impotency and small crooked penis’.
  58. Dr.Batra’s Homeopathy Clinic: The advertisement claims ‘94% patient satisfaction’ as well as ‘a revolutionary hair growth treatment from France.’
    1. 59.  Bajaj Corp Limited: The advertisement for Bajaj Nomarks claims to remove dark circles in just four weeks & “marks se no marks sach mein possible”.
    2. Deewal Gram Udyog Sansthan: The advertisement for Deewal BH Plus Hair Colour claims to be ‘100% herbal hair colour powder, this does not cause chemical allergy, it does not contain chemicals i.e. PPD, Peroxide, Ammonia etc., which are very harmful, it stops excess greying of hair, men and women who suffer from hair greying can use this completely safe product because this stops further greying of hair.’
    3. Jay Shree Pharmaceuticals: The advertisement for Dantavali  Massage Powder claims to be ‘helpful in opening the mouth wide open, get rid of spots and stains in first use, gargle with Dantavali Mouth wash twice a day to prevent stiffness of jaws and ill effects of consuming tobacco- mava-gutka- masala.’
    4. Akashdeep Hospital: The advertisement claims that it is ‘successful treatment of epilepsy, brain attack, adrang, survicle, waist pain, slip disc, injury of head, spinal cord, trembling of hands and falling asleep, at the accident treatment center, cut limbs are joined, successful treatment of patients who have consumed poison is done.’
    5. Sri Satguru Hospital: The advertisement claims to ‘get rid of unwanted hairs permanently, by ayurvedic herbs, no laser or machine, no side effect, positive result and no need to consume medicines.’
    6. Nutrition 2 Health: The advertisement claims that:
  • Wheatgrass Powder - Rejuvenate Aging Cells with Wheatgrass
  • Wheatgrass rejuvenates the aging cells
  • Helps fights tumours, cleanses the blood, can reverse grey hair and tighten the loose and sagging skin
  • Gulp a day keeps the tumour away
  • Jamun Chips & Juice - Works Wonder for Diabetic Patients - Keeps Heart diseases at bay



The CCC found following claims in print ads by 39 different advertisers were not substantiated and thus, violated ASCI Guidelines for Advertising of Educational Institutions and hence the complaints against these ads were upheld.


  1. IIT Kalrashukla: The advertisement claims that ‘with Karlashukla you get into IIT or get your fees back. If you don't make it, we return the fees, no questions asked’.
  2. Sinhal Classes: The advertisement claims to give ‘scholarships worth Rs.5 crores, minimum scholarship of Rs.10, 000 for every qualified student. Also claims that ‘Sinhal IIT is Mumbai's No.1. IT facility’. ‘For the first time ever, the all-star top guns from other IIT coaching institutes under one roof.
  3. Ideal 21st Century: The advertisement claims ‘Scholarships worth Rs. 5 Crore, ‘highest selection rate in JEE advanced.
  4. Ideal 21st Century: The advertisement claims ‘How ideal 21st century scores over other institutes:
  • Best Results Advantage: 28% selections in JEE Advanced , 67% in Medical, Monopoly in Olympiads & KVPY, Highest Score in Boards
  • Faculty Number Advantage: ‘Mammoth faculty Team comprising of 150 Teachers for IITs, NITs & other reputed universities & colleges’, ‘Expert Head Advantage: Expert heads who have enabled students across India in producing All India top 100 Ranks in IIT-JEE, AIIMS, AIPMT, MHCET’,
  • Teaching Experience Advantage: Combined Teaching Experience of over 520 years for both Competition & Boards
  • Competition & Board Faculty Advantage: Separate expert faculty teams for Competitive Exam Prep & Boards Prep so that competition and Board prep go hand in hand
  • Integrated Tie-up Advantage: 25 integrated Tie ups across Mumbai with major boards (CBSE, ISC, Maharashtra) to give school and  competitive prep under one roof
  • Multiple Revision Advantage: Timely Course completion and at least twice revision
  • Innovative Course Material & Rigorous Testing Advantage: Over 6000 pages material designed by experts of Kota & Hyderabad, Over 250 chapter-wise, part & full tests
  • Coach Advantage: Individual Goal Setting, Periodic Reporting & Feedback, Remedy after Tests, Academic Feedback Meetings, Motivation & Guidance


  1. 5.        Career Launcher India’s ‘Career Launcher’ claims that it is an ‘All India Leader in CLAT & IPM’, ‘India's No.1 Institute for Law Entrance Exam’, ‘confirm your seat in your dream institute in just 45 days’.
  2. 6.        Kautilya Academy: The advertisement claims to have maximum selections for civil services and to be the best academy in Madhya Pradesh.
  3. 7.        Institute of Rural Management: The advertisement claims that it is ‘Ranked A++ among the Top Business Schools in India’, ‘3rd among Top Sectoral B-Schools of India- Competition Success Review’,  ‘rated at level A2- Business Standard’ ‘7th among Best Sectoral B-Schools- The Outlook’, ‘ranked A+ among Best B-Schools- Dalal Street Journal’,  ‘exceptional 100% Placement with renowned corporates’.
  4. 8.        Tapasya Educational Institutions: The advertisement masqueraded in ‘breaking news’ format, thereby misleading audiences.
  5. 9.        PCMS Trust: The advertisement of PCMS claims that drop out students get a degree with In 6 Months (One Sitting).
  6. Research Information Technology and Management claims to give degree within 6 Months.
  7. Kota Mentors Academy: The advertisement of Kota Mentors Academy claims to give guaranteed selection in IIT with no fees if not selected. This is for first time in UP.
  8. JK Shah Classes: The advertisement of J K Shah Classes claims to have produced 25,000 + CAs more than any other institute in India.  Best performance at all India rank holders over the last decade with 287 CPT; 527 IPCC; 263 FINAL CA cleared exams.
  9. ACE Edutech: The advertisement claims to be India’s 1st and only coaching institute to provide real time ‘Online Exam Platform’.
  10. Kangaroo Kids Education Ltd.: The advertisement of Kangaroo Kids Education Ltd claims to have been ranked No. 1 preschool by Education World Magazine for their ground breaking teaching practices.
  11. Let’s Talk: The advertisement claims to enable people to “speak fluent English in 60 days”.
  12. Vidyamandir Classes: The advertisement of Vidyamandir Classes claims to have achieved highest percentage of IITJEE selections among all ITTJEE coaching institutes across India.
  13. Krishna Theja Educational Institutions (Chadalawada Ramanamma Engineering College): The advertisement claims to be award winner-2013 for Software Application Development as declared by Guinness Book World Records. They claim 100%placements.
  14. R M K Engineering College: The advertisement claims to be among Top 5 Self Financing Engineering college of Tamil Nadu which is based on university ranks. It has ranked 6th among Top 20 Engineering College in Tamil Nadu by Anna University based on pass percentage. Ranked 8th among Top 10 Engineering Colleges in South India by Silicon India Magazine for the year 2013. When ranked among other colleges pan India it is among Top 20 Best Engineering Colleges in India by AICTE-CII Top 100 Engineering colleges in India by Outlook Magazine. The college ranked 'AAA' among top Engineering Colleges in India   'Careers 360' for the year 2013.

Podar Jumbo Kids, Gateforum Educational Services Private Limited’sGate Forum’, Einstein College of Engineering, ICAT Design & Media College, Ascent Eduworld, Blossom Institute , The Institute of Banking Training (IBT), A K Vidyamandi’s Pace Setter, Ique Ideas, Eduwave Academy, Sensorium Coaching, Uttam Career Institute Private Limited, Global Banking School, Hi-Tech Institute of Advance Technologies, Nikhileshwar Institute of Banking and Management, Shri Ram Group, Symbiosis Institute of Media and Communication, Triumphant Institute of Management Education Pvt. Ltd, Aptech Limited’s ‘Arena Animation Academy’,  PERI Institute of Technology, Naukri Ghar.


Complaints against advertisements of all above educational institutes were upheld because of unsubstantiated claims that they ‘provide 100% placement/AND/OR they claim to be the no.1 in their respective fields’.

Food & Beverages

  1. Radico Khaitan Ltd: As per the complaint “The You Tube advertisement shows Magic Moments Remix Music CDs which is a proxy ad for their flavoured vodkas.. The advertisement directly shows promoting their liquor product ‘Magic Moments Remix’ showing Flavour Up Life with 6 Magic Moments Remix flavors -Orange, Green Apple, Lemon, Lemongrass Ginger, Raspberry, Chocolate or the smooth Grain.” The CCC reviewed the TVC and considered the advertiser’s response. In the absence of supporting data from the advertiser, the CCC concluded that the advertisement was a surrogate advertisement for Magic Moments Remix flavored vodka.  The complaint was upheld.

  1. Jubilant Foodworks Ltd: As per the complaint “The advertisement of Dominos Pizza shows two roommates use a third roommate's credit card to order a pizza without his permission.  This is spreading an unacceptable message to youngsters to use someone else's credit card without their permission.” The CCC viewed the TVC and considered the advertiser’s response.  The CCC concluded that TVC depicts credit card of one individual being used by another without his permission contravenes Chapter III.4 of the ASCI code. This complaint was upheld.

Consumer Durables

  1. Videocon Industries: The advertisement of Kelvinator Supercool refrigerators claims that the product does not require a stabilizer. The complainant states that the cooling stopped due to a technical reason i.e the compressor tripped due to voltage fluctuations. On enquiring it was suggested to the complainant that he should use a voltage stabilizer (with fuse) to avoid tripping but company marketed the product as 'STABILIZER NOT REQUIRED'. It is clearly misguiding users as even sales person are using this point to customers stating around Rs.1800 will be saved for a stabilizer free operation. In the absence of comments from the advertiser, the CCC concluded that the claims were not substantiated. The complaint was upheld.

  1. Hi-Tech Sweet Water Technologies Pvt Ltd: The advertisement claims that Water New Life AA Plus purifies impurities and offers anti-oxidant alkaline water which improves the immune system and ensures 100% attendance at school. In the absence of comments from the advertiser, the CCC concluded that the claims were not substantiated. The complaint was upheld.

  1. Easy Dry Systems Private Limited: The advertisement of Easy Dry Systems claims No.1 drying system. The CCC concluded that the claim, ‘India's No.1 drying system,’ was not substantiated. The complaint was upheld.



  1. Cheil India: The advertisement of Samsung Galaxy Star Pro claims that ‘Do Mahine ke Liye Internet Bilkul Muft’ and a * is marked saying ‘1gb 2g data har mahiney muft’. The complainant questions why this misleading statement ‘Bilkul Muft’ i.e. ‘totally free’ is being used when the offer is based on a condition. Bilkul Muft means totally free. The CCC viewed the print advertisement and considered the advertiser’s response.  The CCC concluded that the claim, ‘Do Mahine ke Liye Internet Bilkul Muft’, was misleading as the claim offer was subject to conditions.  The complaint was upheld.

  1. Apple India Private Limited: The advertisement of iPhone 5S claims that the effective price of iPhone 5S as Rs. 41,010. This appears to be incorrect and to be a misrepresentation of facts.  The CCC viewed the print ad, and concluded that the ad distorts facts and is misleading.  The complaint was upheld.




  1. Idea Cellular: The advertisement of Idea Cellular claims that the genuineness of Pashmina Shawl is confirmed when it passes through a finger ring.  A ring test is not at all a confirmatory test for certifying quality of a genuine Pashmina product.  It fact, it is learnt that shawls made out of synthetic fibre like viscose can also easily pass through a finger ring. The parameters under the GI Act are the only testing parameters to check the genuineness of Pashmina. The CCC viewed the TVC and considered the advertiser’s response.  A ring test is not a confirmatory test for certifying quality of a genuine Pashmina product and the claim in the ad was not substantiated with authentic data. A non-Pashmina material could also pass the ring test.  The CCC concluded that the Ad distorts facts and perpetuates a layman’s belief about testing Pashmina and, therefore, is misleading. The complaint was upheld.
    1. MTNL Fiber Optics: The advertisement claims   100 MBPS Fiber Optics speed. But actually in 100MBPS connection the maximum speed will only be 10MBPS. The CCC viewed the ad and considered the advertiser’s response. The CCC concluded that the claim “100 MBPS Fiber Optics speed” was not substantiated.   The complaint was upheld.
    2. Hathway Cable & Dataco Pvt.Ltd. (Hatway Broadband Internet): The pamphlet advertisement of Hathway Broadband Internet claims 50 MBPS for Rs.599. No conditions or explanation in the pamphlet. In the absence of comments from the Advertiser, the CCC concluded that the claim, ‘50 MBPS for Rs.599’, was not substantiated. The complaint was upheld.


  1. Ravindu Toyota Express Service: The advertisement of Ravindu Toyota Express Service    claims to service car in just 60 minutes. In the absence of comments from the advertiser, the CCC concluded that the claim made in the voice over of the ad ‘To service car in just 60 minutes’ was not substantiated.  The complaint was upheld.


  1. Indian Railway Catering and Tourism Corporation Ltd: The advertisement claims of flat 50% off on Calvin Klein Brand. But when one clicks the link there is not a single product which has 50% off. The complaint was upheld.

  1. Import Express India Pvt. Ltd.: The advertisement of Shop your world shows at the top right of the site's landing page regarding an offer that states ‘Sign up & get Rs. 1000’. The sign in pop-up makes the offer again with a disclaimer asterix. The CCC viewed the TVC and considered the advertiser’s response.   The CCC concluded that the claim ‘Sign up & get Rs. 1000’ in absence of any disclaimers was misleading as the benefits were restricted and conditional. This complaint was upheld.


  1. 1.      A.A.N.B.M.: The use of Gautham Buddha's Picture by Gautham Beedi in the smoking business could cause widespread offense among the followers of Buddhism in Maharashtra. The misuse of the picture is offensive to the faithful and is causing deep resentment. The CCC viewed the packaging and considered the use of the picture of Gautam Buddha on the product packaging, in the light of generally prevailing standards of propriety, to be offensive.  The complaint was upheld.

Insurance & Financial Security


  1. 1.      Max Life Insurance Co. Ltd: The advertisement of Max Life Insurance claims that:
  • The advertisement contains some kind of disclaimer. But the disclaimer stays on the screen for just a split second.
  • The aforesaid disclaimer was not read-out.
  • Before the disclaimer screen, there was another screen but the writing or narrations on that screen too were not readable.
  • The writings screen had substantial written material. This written text screen plus the last disclaimer screen, appears to  have too much written information / disclaimer in one ad for consumers to sit and read, while watching television.’

The CCC viewed the TVC and considered the advertiser’s response.  The content / text shown in the TVC with mandatory disclaimer was not legible and did not stay on screen for adequate time.  The CCC concluded that the ad contravened the ASCI Guidelines on Supers.  The complaint was upheld.

  1. 2.      Kotak Securities Ltd (Kotak Securities): The advertisement claims to cut brokerage rates and provide free trading software. The complainant found that on being contacted for lowest brokerage the advertiser was charging more than 4 times higher brokerage than the complainant’s existing broker. The CCC concluded that the claim ‘Still paying high Brokerages with your broker?’ Switch to the Best Broker and get lower rates instantly’ was not substantiated and was misleading as it was promising rates lower than any other rate. The complaint was upheld.


  1. 1.      Sarthak Entertainment Pvt. Ltd. (Sarthak TV): The advertisement claims to be No.1 Odia channel. But in fact it is positioned at No. 2.There is no mention of the source or criteria based on which the channel has claimed this position. In the absence of comments from the advertiser, the CCC concluded that the claim ‘No.1 Odia channel’ was not substantiated and the source of this data was not provided. The complaint was upheld.



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