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Appies 2014: McCann, BBH win 2 Golds each

McCann also won a Silver medal along with Viacom 18. Appies 2014 recognises the 15 most brilliant marketing communications ideas in Asia Pacific

BestMediaInfo Bureau | Delhi | August 20, 2014

Appies-2014The APPIES 2014 has announced winners of the 10 Gold Medals, 5 Silver Medals and 5 Best Presenters as the two-day festival came to a close on August 15, 2014. McCann Worldgroup India and BBH India have won 2 Golds each. McCann India and Viacom 18 (MTV India) won a Silver each.

McCann Worldgroup India won Gold for Coca-Cola’s campaign ‘Adding Fizz to Indian Family Mealtime’ and Nestle Classic’s ‘Kick-starting India’s Morning’. It won Silver for Marico’s ‘The Smarter Way to Stay Fit’.

BBH India both its Gold for Marico’s ‘Change with Pride’ and ‘Sharing Success’ campaigns.

Viacom 18 won Silver for the ‘MTV Rock the Vote’ campaign.

The judging panel, comprising notable top marketers across the region, selected the winners from a shortlist of over 70 entries showcasing many global brands.

Held over August 14 and 15 at the National University of Singapore Society (NUSS), the Appies is organised by the Institute of Advertising Singapore, and provides a stimulating platform for all attendees, as they witnessed award-worthy campaigns from a diverse range of industries, representing six broad categories: Food & Beverage, Non-Food FMCG, Consumer Durables, Business Services, Consumer Services and Pro-Bono/Government/Cultural.

The Appies is the only award in Singapore where presenters (brand marketers or campaign creators) pitch their work individually, in the presence of a live judging panel, to convince them of their campaign excellence.

Chief Judge Sridhar Ramaswarmy, Director of Retail Marketing of Lenovo, said, “The submissions were of very high quality which made the judges think and debate quite deeply. We are very pleased with what we have seen year at the Appies. The Appies is a festival for all of us to learn and develop, and cultivating a knowledge-sharing culture. The collaborative work that we see this year between clients and agencies on the submissions is highly commendable. The APPIES is about effectiveness, the winning entries selected are those that have made the leap in effective execution and ultimately deliver results.”

Best Presenters:

Soo Kui Jien, Marketing Manager, Asia Pacific Breweries Singapore; Jaclyn Lee, Planning Manager, BBDO Singapore; Jitender Dabas, EVP & Head of Planning, McCann Worldgroup India; Eric Chua, Group Account Director, DDB Singapore; Kandyce Ong, Assistant Marketing Manager, Parkway Singapore.

Appies 2014 winning campaigns:

Gold Winners

1.

Campaign Title

:

Adding Fizz to Indian Family Mealtime
Brand/Advertiser

:

Coca-Cola
Agency

:

McCann Worldgroup
Country

:

India

2.

Campaign Title

:

Little Things Matter
Brand/Advertiser

:

Aviva
Agency

:

BBDO Singapore
Country

:

Singapore

3.

Campaign Title

:

Women Against Labels
Brand/Advertiser

:

Procter & Gamble Philippines
Agency

:

BBDO Guerrero/Proximity Philippines
Country

:

Philippines

4.

Campaign Title

:

Recipe
Brand/Advertiser

:

Health Promotion Board
Agency

:

DDB Singapore
Country

:

Singapore

5.

Campaign Title

:

“Kick-starting” India’s Morning
Brand/Advertiser

:

Nescafe Classic
Agency

:

McCann Worldgroup
Country

:

India

6.

Campaign Title

:

Change with Pride
Brand/Advertiser

:

Marico Limited
Agency

:

BBH India
Country

:

India

7.

Campaign Title

:

Sharing Success
Brand/Advertiser

:

Marico Limited
Agency

:

BBH India
Country

:

India

8.

Campaign Title

:

Help Your Child Shine
Brand/Advertiser

:

HP
Agency

:

BBDO Singapore
Country

:

Singapore
9. Campaign Title

:

Gilette Scandal Shave
Brand/Advertiser

:

Gilette
Agency

:

BBDO & Proximity China
Country

:

China
10. Campaign Title

:

TrueMove H: Giving is the Best Communication
Brand/Advertiser

:

TrueMove H
Agency

:

Ogilvy & Mather Thailand
Country

:

Thailand
Silver Winners
1. Campaign Title

:

The Coffee Connector
Brand/Advertiser

:

Economic Development Board
Agency

:

TSLA
Country

:

Singapore
2. Campaign Title

:

The Smarter Way to Stay Fit
Brand/Advertiser

:

Marico India Pvt Ltd
Agency

:

McCann Worldgroup
Country

:

India
3. Campaign Title

:

MTV Rock the Vote
Brand/Advertiser

:

Viacom (MTV India)
Country

:

India
4. Campaign Title

:

Dengue Fighters
Brand/Advertiser

:

National Environment Agency
Agency

:

DDB Singapore
Country

:

Singapore
5. Campaign Title

:

Rexona Move: Sweat to Change Lives
Brand/Advertiser

:

Unilever Malaysia
Agency

:

Lowe & Partners Malaysia
Country

:

Malaysia

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