New categories launched for 2015 are Augmented Reality, Technology, Social TV, Website, and Luxury Items
BestMediaInfo Bureau | Delhi | August 5, 2014
The AME Awards competition is now accepting entries. Since 1994, the AME Awards has honoured campaigns worldwide that successfully demonstrate ground-breaking solutions to challenging marketing problems.
This year the AME competition has launched several category updates to showcase technological trends brands employ to connect with consumers. Updates in the Use of Discipline group include Augmented Reality, Technology, and Social TV. The new Augmented Realty category will recognise the marketerâs ability to engage the consumer throughout the sales cycle via apps that encourage consumer interaction with brands via their mobile device.
The newly unveiled Technology category will honour creative campaigns that employ new technology or showcase innovative ways to use existing technology on behalf of the brand, and Social TV will salute effective strategies utilizing the technological union of television and social media. Additional Category updates include Use of Medium: Website and Products & Services: Luxury Items.
âThe AME Awards dedication to evaluating new trends and technologies that engage consumers have led to strategic changes aimed at recognizing and showcasing the Worldâs Best Advertising and Marketing Effectiveness,â said Alisun Armstrong, Executive Director, AME Awards. âIt is AMEâs goal to honour campaigns that achieve specific marketing goals, coupled with an innovative solution to a marketing challenge accomplished through creative execution and critical planning.â
The 2015 AME Grand Jury of interactive and multidisciplinary marketers, media planners, strategy directors, social media experts and creatives will evaluate entries based on four specific criteria, each weighted by importance: Challenge/Strategy/Objectives - 20%; Creativity - 25%; Execution - 25%; and Results/Effectiveness - 30%.
The AME jury awards Gold, Silver, and Bronze medals to the highest scoring entries through two rounds of regional judging to account for cultural and economic relevance. This round also selects the AME Green Award winnerâthe highest scoring, Gold-winning entry for a company whose emphasis is on resource conservation and negative environmental impact. Gold-winning work from all regions is judged by the full international Grand Jury to determine a Platinum Award for each of the five regions (North America, Latin America, Europe, Middle East & Africa and Asia Pacific) and the International Grand AME Award.
In 2014, the AME Grand Jury presented the top-honour AME Grand Award to JaymeSyfu, Philippines. Saatchi & Saatchi LA/North America; Heimat Werbeagentur GmbH Germany/Europe; and Leo Burnett Tailor Made, Brazil/Latin America each earned AME Regional Platinum Awards. To view the 2014 AME winners showcase click here.
The deadline to enter the 2015 AME Awards is October 31, 2014.Â Entries received by August 15 will save 10% with the code PRA2015. Entry details and competition rules and regulations can be found on the AME website, www.ameawards.com.