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Alok Nanda & Co. wins ColorPlus creative mandate

ColorPlus is looking at investing aggressively in marketing and retail expansion in the coming years. To start with, this year around Rs 20 crore is earmarked for marketing alone

BestMediaInfo Bureau | Mumbai | August 20, 2014

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ColorPlus, the pioneer of smart casuals in India, has announced the appointment of Alok Nanda and Company as their creative agency.

In an official statement, Sanjay Behl, CEO, Raymond, said, “ColorPlus is an iconic brand in our portfolio. In our bid to unlock its true potential, we have decided to partner with Alok Nanda and Company to provide effective and creative communication going forward. Alok Nanda and Company has an exemplary track record of building diverse brands in the lifestyle segment and we are excited in joining hands with such a competent team in this field.”

The company is looking at investing aggressively in marketing and retail expansion in the coming years. To start with, this year around Rs 20 crore is earmarked for marketing alone, in addition to investment in retail expansion. These investments in marketing and retail expansion will only grow in the coming years.

Alok Nanda and Company is India’s only brand and communications consultancy focused on lifestyle and luxury and working with clients in the rapidly growing premium space. Set up in 1999 by Alok Nanda, the multi-award winning Creative Director, ANC works with clients in the rapidly growing premium space.

Samarjeet Shimpi, President, Alok Nanda and Company, said, “The premium space is unique and demands the crafting of a seamless visual and verbal language for the brand. Our creative business approach and insight into the premium consumer will make a significant difference to the ColorPlus brand, moving it up the value chain.”

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