It was launched during the ‘Paisa Vasool Entertainment’ show with Kapil Sharma and RJ Raunac
BestMediaInfo Bureau | Delhi | July 8, 2014
Following its tradition of presenting the best of entertainment live to its listeners, Red FM once again, under its successful banner ‘Red Live’, brought the biggest event of the season, ‘Paisa Vasool Entertainment with Kapil Sharma and RJ Raunac’, on Saturday, July 5, 2014.
Nisha Narayanan, COO, 93.5 Red FM, music director duo Sachin-Jigar, and standup comedian Kapil Sharma also launched the new jingle for Red FM. Developed by Sachin-Jigar, the new and vibrant jingle is all set to freshen up the radio listening experience. Sachin-Jigar has composed superhit numbers for popular movies such as ABCD: Any Body Can Dance, Himmatwala, I, Me Aur Main, Go Goa Gone, Ramaiya Vastavaiya, Shuddh Desi Romance.
On the very first Red Live comedy gig by Kapil Sharma, Narayanan said, “After several successful Red Live gigs, we thought it was time to take the vertical to the next level. And that is why we decided to rope in Kapil Sharma, who is undoubtedly one of the biggest entertainers in the country right now. The overwhelming response we received from our listeners, advertisers and partners for the event further strengthened our confidence in Red Live. As the houseful stadium roared with laughter every few seconds, we were reassured of the success of this leap we took with Red Live.”
Narayana said about the new jingle, “We also achieved a milestone with the launch of our new jingle. Red FM has always stayed true to its superhit music positioning, and we consider our station sound to be a very important part of our brand identity. It was critical for us to collaborate with a set of Bollywood composers who were edgy, experimental and who could create new age sound for our station. Sachin and Jigar have managed to do just that, while keeping it desi and mass at the same time. We are proud of our ‘Ab tak ka sabse bada superhit’, Red FM’s new jingle, and we are sure it will catch fancy of the youth of India.”
Talking about the new jingle Sachin said, “I hear this jingle 100 times every day and still don't mind listening to it again and again. We went one step ahead and created a fusion of desi cool Indian vibe with edgy western arrangements so that ‘I don't mind it’can become " I want to hear it over and over again.”
The event ‘Paisa Vasool Entertainment with Kapil Sharma and RJ Raunac’ held at the Indira Gandhi Stadium drew thousands of enthusiastic fans who were enthralled with Kapil’s unmatched comedy. Kapil’s unique sense of humour along with funny deeds by ‘Dadi’ involving chuckles at various members of the audience was a bonus.
An ecstatic Kapil said, “It has been such a pleasure performing here in Delhi. The energy that this audience displayed was infectious, and made the show so much more fun. I would like to thank Red FM for giving me this opportunity to perform on such a grand scale. I hope to come back again to entertain the audience and add more laughter into their lives.”