JWT wins Naturals' creative, digital mandate

JWT will handle Naturals marketing campaigns across TV, print, online and social media

BestMediaInfo Bureau | Delhi | July 1, 2014

Naturals, a leading beauty salon and spa chain, has appointed JWT as their new creative agency. JWT will handle Naturals marketing campaigns across TV, print and online. The social media campaigns will also be managed by JWT's digital arm.

Currently, Naturals is one of the largest salon chains with more than 358+ salons spread all over the country and aims to create 1,000 successful women entrepreneurs and generate 50,000 job opportunities  and become the largest salon chain by 2017.

Arvind Sudarshan, GM - Marketing, Naturals, commented, “We were looking for an agency with expertise in the beauty and retail segment and found JWT the right fit that aligns with our marketing approach. I am very pleased to associate my brand with an agency known for top national campaigns across brands. We are excited and all geared to kick start our work with them.”

A JWT spokesperson said, “I would also like to extend my gratitude to Naturals for giving us an opportunity to associate with India's top salon brand. We are looking forward to take this partnership to a whole new level with our media knowledge and expertise.”

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