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Jabong gets on board 10Minutesto1 as creative partner

The agency will create a concept film around the Online Fashion Week and also design a website for the event

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BestMediaInfo Bureau
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Jabong gets on board 10Minutesto1 as creative partner

Jabong gets on board 10Minutesto1 as creative partner

The agency will create a concept film around the Online Fashion Week and also design a website for the event

BestMediaInfo Bureau | New Delhi | July 30, 2014

jabongJabong.com, a leading online fashion destination, is collaborating with 10Minutesto1as its creative partner for the India Online Fashion Week (IOFW), an online shop-able fashion week. 10Minutesto1 bagged the account with the mandate involving direction, filming and creation of a concept film revolving around IOFW and also conceptualisation, designing and development of the website.

Praveen Sinha Praveen Sinha

Praveen Sinha, Founder and Managing Director, Jabong.com, said, “We appointed 10Minutesto1 as our creative partner as they demonstrated a research-based understanding and the capability to provide a solid creative platform for IOFW. I strongly believe that they have the ability to render our vision into a visual as well as web platform, with great vigour.”

Reena Bhattacharya, Director, 10Minutesto1, said, “We are excited to partner with a well-known and respected e-commerce brand like Jabong.com that operates in a very dynamic category. Effective and creative communication is at the core of all our services and our objective has always been to build a concerted communication strategy through a single window offering a complete marketing communication consultancy to all our clients. We are pleased that Jabong placed their confidence in our services adding further credibility to our web and filming capabilities.”

The agency has worked closely with Jabong.com in creating various marketing communiqués for the property including IOFW's launch video - http://bit.ly/1qn4Rvg and its website - http://iofw.com/ - which is the hub of all the IOFW action where the shortlisted participants will showcase their creations from July 28-30, 2014, through video streaming. Consumers will be able to purchase products showcased there, through Jabong.com.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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