The business magazine is planning to create an international standard digital platform
BestMediaInfo Bureau | Delhi | July 24, 2014
Havas Media Group India has won the integrated digital duties of Businessworld in a multi-agency pitch. Businessworld is known for its incisive writing and independent opinions. The magazine now embarks on a new journey to create an international standard digital platform that will bring an enriching experience to its readers and customers.
Speaking on the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, âWe are delighted that Businessworld thought us apt partners for their digital story in the world of media. The mandate includes digital strategy, planning, design and execution as BW digitally revamps and grows. We will ensure all necessary steps to make it a meaningful and successful experience for all stakeholders of this marquee brand.â
Annurag Batra, Chairman, Businessworld, commented, âHavas Mediaâs passion and commitment along with their Meaningful Brands framework touched us. We are looking at a digital first strategy with multi-platform presence driving engagement and conversation. BWIBusinessworld must be on par with any international online media platform.â
"The digital offering will place Businessworld in a unique position to leverage its strengths in the midst of the ongoing mobile and digital revolution," added Rajeev Dubey, executive editor, Businessworld.
Havas Media recently also won the integrated media duties of Yepme.com and digital mandate for Xolo mobile.