Goafest claims higher participation by agencies in 2014

Goafest 2014 saw 11 per cent more ad agencies and 10 per cent more media agencies entering their work compared to 2013

BestMediaInfo Bureau | Mumbai | July 10, 2014

Contrary to what has been published by some sections of the media, Goafest 2014 saw more agencies participating at an aggregate level. “Some creative agencies staying away has neither dampened the spirit of Goafest nor the enthusiasm of the industry in taking part in good measure. Goafest 2014 saw 11 per cent more agencies entering their work compared to 2013,” the committee said in a statement.

It further said: “The actual number for 2014 stood at 184 compared to 166 in 2013. In media agencies side, too, there were close to 10 per cent more agencies participating with 53 agencies entering their work in 2014. Besides, Goafest witnessed 21 broadcasters and 17 publishers sending entries in the very first year of its introduction.”

Goafest 2014 recorded 1,705 delegates from 245 organisations. Considering that this was coinciding with family holiday time and was running close to the Cannes Festival, the organisers have reasons to be happy.

File photo: (L-R) Arvind Sharma, Srinivasan Swamy and Pratap Bose

Srinivasan K Swamy, Chairman of Goafest 2014, said, “I am indeed happy and pleased with the response to Goafest 2014. Our effort has always been to be make Goafest as participative and inclusive as possible and I am glad to say that we have delivered that in good measure.”

Arvind Sharma, President of Advertising Agencies Association of India (AAAI), said, “This has been one of the most stimulating events I have handled as President of AAAI. We have received excellent response and feedback from participating delegates, agencies, sponsors, and other key stakeholders. Of course, there have been certain learning too which we will use in our planning for next year.”

Pratap Bose, Chairman of the Awards Governing Council and President of The Advertising Club, stated, “Our main objective was to deliver an ethical show. There has been much appreciation of the clear-cut processes and control systems that we had put in place. The judging process was transparent which lead to no controversy. Overall, a very satisfying year!”

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