GEC Watch: Data released for Zindagi

Sony's mega fiction show featuring Amitabh Bachchan, 'Yudh', opens at an average rating of 1.4 TVM in Week 29

BestMediaInfo Bureau | Delhi | July 24, 2014

TAM Media finally released the data for Zee's premium general entertainment channel Zindagi after three weeks of its launch. According to data sourced from TAM subscribers for Week 29 of TAM 2014 (July 13 - July 19) for CS 4+, HSM markets, Zindagi has fetched a gross viewership of 29 GTVM while it had garnered 27 GTVM last week.

On the other hand, Sony's latest mega fiction show featuring Amitabh Bachchan, 'Yudh' has opened at an average rating of 1.4 TVM. Incidentally, the channel witnessed a slight decline in its gross viewership in the launch week of 'Yudh'.

There is also a change in the pecking order of Hindi GECs where Life OK returned to No. 3 position after two weeks.

Riding high on its epic series Mahabharat that captured No. 2 position among weekday shows, Star Plus crossed the 700-mn mark again this week and increased its leadership margin by 276 GTVMs from No. 2 GEC Zee TV. While Colors dropped to No. 4 position, Sony and SAB TV retained their No. 5 and No. 6 positions, respectively.

Star Plus added maximum viewership this week on the back of Mahabharat and recorded gross viewership of 712 GTVMs with a relative share of 29.74% (last week 673 TVM with 27.87% relative share).

Zee TV too grew by 11 TVM this week and recorded a gross viewership of 436 GTVM and a relative share of 18.21% (last week 425 TVM and 17.60% relative share).

Life OK returned to No. 3 position after two weeks. The channel was the second most gainer this week with a gross viewership of 361 GTVM and a relative share of 15.08% (last week 325 TVM and 13.46%).

Colors two added more viewers this week but the channel slipped to No. 4 position. It recorded 347 GTVM and a relative share of 14.49% (last week 342 TVM with 14.16% relative share).

Sony witnessed a marginal drop in the launch week its mega fiction show, 'Yudh'. The channel recorded 270 GTVM with a relative share of 11.28% (last week 279 TVM and 11.55% relative share).

SAB TV added 20 GTVM in its gross viewership this week and recorded 268 GTVM with a relative share of 11.19% (last week 248 TVM and 10.27% relative share).

(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB and Sony.)

Info@BestMediaInfo.com

Info@BestMediaInfo.com