This is seen as a game-changing move for iProspectCommunicate2, Isobar and Webchutney to revolutionise digital communications in India
BestMediaInfo Bureau | Mumbai | July 2, 2014
Dentsu Aegis Network, which has emerged as the fastest growing agency group in the digital arena in India, has set up the Dentsu Aegis Network Digital Council comprising the CEOs of Isobar, Webchutney and iProspectCommunicate2. The Dentsu Aegis Network Digital Council is seen as a game-changing move for the digital agencies in India and will permanently change the digital landscape. The Council is committed to having to raising the digital communication standards in India.
The agency group has 500 digital professionals across the digital specialist companies â Isobar, Webchutney and iProspectCommunicate2 â spread across five cities.
Dentsu Aegis Network is the only international group in India that has market leading tools, skill sets and technology in every aspect of the digital space. iProspect is a leader in Search & Performance, not only in India, but globally too. In India, iProspect acquired Communicate 2 to form iProspectCommunicate2. Isobar is a leading, full-service digital agency in India and part of the global Isobar Network. Webchutney is the most prominent and successful Digital agency in India.
Commenting on the formation of the Digital Council, Ashish Bhasin, Chairman & CEO South Asia, Dentsu Aegis Network, said, âWith Vivek Bhargava, MD, iProspectCommunicate2, Shamsuddin Jasani, MD, Isobar India, and Sidharth Rao, CEO & Co-Founder, Webchutney, coming together on the Dentsu Aegis Network Digital Council, we have the countryâs best digital leadership with a proven track record driving our digital vision. Dentsu Aegis Network has always been a leader in the digital space globally and now we have replicated the same success in India. With 500 digital specialists and the three leading digital specialist companies in India as part of our group, we are well ahead of the competition in providing world class, comprehensive digital services in India.â
âI believe that digital will form an integral part of the growth of our group in future and that is why we have invested disproportionately in this area. Over 40 per cent of the people in India are digital professionals, which I think is a market leading proportion. Whatâs also unique is that we are probably the only group in India that can provide our clients with the entire gamut of digital services of a global standard under one roof. The Dentsu Aegis Network Digital Council will ensure that world class collective knowledge, quality standards and leading tools and technologies are introduced in this market,â Bhasin added.