The reorganisation has been implemented in order to meet market challenges and the increasing client demands
BestMediaInfo Bureau| Mumbai | July 28, 2014
DDB Mudra Group has announced the reconstitution of its Executive Board and the creation of Group Creative Council and Strategic Planning Council.
DDB Mudra Group has ten agencies and operating units â DDB Mudra West, DDB Mudra South & East, DDB Mudra North, DDB MudraMax-OOH, DDB MudraMax- Experiential, DDB Mudra Max- Media, TracyLocke, 22feet Tribal Worldwide, RAPP and DDB Remedy, offering a wide range of services.
Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group, says, âIn order to meet the market challenges and the increasing client demands, there was a need to form the Executive Board, Creative Council and Planning Council. The eight-member Executive board comprises people of diverse talent who will work closely with the Creative Council and the Planning Council to lift the product higher. With DDB Mura Groupâs legacy, there really isnât any other company in India that has the capability of delivering influential creative solutions through all marketing touch points.â
Members of the Executive Board are:
âToday we sit at the intersection of humanity, creativity and technology. It is the age of influence and it is an exciting time with enormous potential for brands and their future. This Executive Group will shape the future of the company and will have regular meetings with the other two Bodies to understand and find a way forward. Aim should be, how we can continuously work to make it better and deliver the best to our clients,â Kamath adds.
Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra Group, said âWith now creativity at its right place and with great work coming from across the board, and with 22feet joining the Mudra Group, there is a tremendous amount of creative resources. Bill Bernbach said âCreativity is the most powerful force in the business.â As we go about living our vision of becoming the most influential communications agency in India, it is of great importance that we constantly evaluate and celebrate our creativity- which is our work. Keeping this in mind, we have decided to form the Creative Council, where the leaders will come together and help each other become better and stronger every single day. Just like the Bernbach Fridays, we also plan to have internal creative awards, thus keeping creativity at the forefront. â
The Creative Council consists of the following members:
âStrategic Planning has always been a core part of our product offering. This Council will bring together the planning leaders across our diverse business. The powerful insights coming together will help our product become robust and our creative solutions deeply influential,â Dabral adds further.
The Strategic Planning Council consists of the following members: