BuzzInContent Awards to be held on December 17, 2021

Best Media Info

Editor’s Picks

DDB Mudra creates Executive Board, Creative Council and Strategic Planning Council

The reorganisation has been implemented in order to meet market challenges and the increasing client demands

BestMediaInfo Bureau| Mumbai | July 28, 2014


DDB Mudra Group has announced the reconstitution of its Executive Board and the creation of Group Creative Council and Strategic Planning Council.

DDB Mudra Group has ten agencies and operating units – DDB Mudra West, DDB Mudra South & East, DDB Mudra North, DDB MudraMax-OOH, DDB MudraMax- Experiential, DDB Mudra Max- Media, TracyLocke, 22feet Tribal Worldwide, RAPP and DDB Remedy, offering a wide range of services.

Madhukar Kamath Madhukar Kamath

Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group, says, “In order to meet the market challenges and the increasing client demands, there was a need to form the Executive Board, Creative Council and Planning Council. The eight-member Executive board comprises people of diverse talent who will work closely with the Creative Council and the Planning Council to lift the product higher. With DDB Mura Group’s legacy, there really isn’t any other company in India that has the capability of delivering influential creative solutions through all marketing touch points.”

Members of the Executive Board are:

  • Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group
  • Sonal Dabral, Chairman & CCO, DDB Mudra Group
  • Rajiv Sabnis, President, DDB Mudra West
  • Aniel Deepak, Head of Ideas, DDB Mudra Max
  • Anurag Bansal, CFO, DDB Mudra Group,
  • Deepak Nair, COO, 22feet Tribal Worldwide
  • Mandeep Malhotra, President, DDB Mudra Max- OOH, Retail & Experiential
  • Sathyamurthy Namakkal, President, DDB MudraMax-Media

“Today we sit at the intersection of humanity, creativity and technology. It is the age of influence and it is an exciting time with enormous potential for brands and their future. This Executive Group will shape the future of the company and will have regular meetings with the other two Bodies to understand and find a way forward. Aim should be, how we can continuously work to make it better and deliver the best to our clients,” Kamath adds.

Sonal Dabral Sonal Dabral

Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra Group, said “With now creativity at its right place and with great work coming from across the board, and with 22feet joining the Mudra Group, there is a tremendous amount of creative resources. Bill Bernbach said ‘Creativity is the most powerful force in the business.’ As we go about living our vision of becoming the most influential communications agency in India, it is of great importance that we constantly evaluate and celebrate our creativity- which is our work. Keeping this in mind, we have decided to form the Creative Council, where the leaders will come together and help each other become better and stronger every single day. Just like the Bernbach Fridays, we also plan to have internal creative awards, thus keeping creativity at the forefront. ”

The Creative Council consists of the following members:

  • Aneil Deepak, Head of Ideas, DDB MudraMax
  • Brijesh Jacob, Joint MD, 22feet Tribal Worldwide
  • Rahul Mathew, Creative Head, DDB Mudra West
  • SambitMohanty, Creative Head, DDB Mudra North
  • Vipul Thakkar, Creative Head, DDB Mudra South & East

“Strategic Planning has always been a core part of our product offering. This Council will bring together the planning leaders across our diverse business. The powerful insights coming together will help our product become robust and our creative solutions deeply influential,” Dabral adds further.

The Strategic Planning Council consists of the following members:

  • Aditya Kanthy, National Strategic Planning Head, DDB Mudra Group
  • Amit Kekre, National Strategic Planning Head, DDB Mudra Group
  • Pradeep Ramakrishnan, Head Strategy & Insights, TracyLocke India
  • Ramraaj Raghunathan, Business Development, 22feet Tribal Worldwide

Post a Comment