It will be aired every Monday to Friday from July 21 at 7PM. A 360 degree integrated marketing campaign has been undertaken for the promotion of the new serial
BestMediaInfo Bureau | Mumbai | July 18, 2014
Colors is back with a new fiction property, ‘Shastri Sisters’, which brings alive the beautiful bond between sisters. The weekly serial will be aired Monday to Saturday at 7 PM. It is produced by Shakuntalam Telefilms.
The story is about four sisters and their journey from Kanpur to Delhi. It is about how they start their life afresh with dreams and aspirations and how each one supports the other on the rollercoaster of life. It is about the way they face the new world head on, smiling through not-so-easy moments in life, and together they learn to navigate the unfamiliar streets of the big city.
Prashant Bhatt, Weekday Programming Head, Colors, said, “Through Shastri Sisters, we are looking at presenting a story people can relate to – a slice of life tale that brings alive the bitter sweet moments of life as witnessed by four young girls who are sisters and friends for life. Every viewer will find himself or herself in the story. And we are delighted to be partnering with Shakuntalam Telefilms once again to create a show that I’m sure will touch hearts and make each of you smile.”
The channel has undertaken a 360-degree integrated marketing campaign across cable, radio, OOH including in-train branding, print and television. The channel has also designed a special digital campaign encapsulating an interactive quiz across social media platforms.
Neelima Bajpai, Creative Head and Co-Founder, Shakuntalam Telefilms, said, “Shastri Sisters is a concept tracing the journey of four sisters who find themselves uprooted from their family home in Kanpur to move to New Delhi. We have shot extensively across New Delhi – Lajpat Nagar, Chandni Chowk, Pahadganj – to bring alive the storyline while building authenticity for the show.”
Commenting on her role, Neha Pednekar aka Alka, said, “I don’t have a sister in real life; working on this show helped me understand sisterhood and the importance of the strong bond which keeps them together.”
Ishita Ganguly, playing the role of Anushka, added, “For Shastri Sisters, I have moved from Kolkata to Mumbai. This created a sense of relatability because the sisters find themselves in a similar situation when moving from Kanpur to Delhi changes their lives!”
Devyani aka Sonal Vengurlekar said, “Even though I have dabbled in television before, working in Shastri Sisters is like a dream come true because it gives me an opportunity to explore various nuances of my personality.”
Pragati Chourasiya, playing the role of the youngest sister Peeya, commented, “After four hard and long years of working on television, I am excited about the fresh challenge that Shastri Sisters presents to me. My character is not only the youngest but also the over-protected sister who is the apple of everyone’s eye!”