The singing talent contest will hunt for the best voice from 37 socio-cultural regions through audience voting across 44 stations
BestMediaInfo Bureau | Delhi | July 11, 2014
Encouraged by the roaring success of the debut season, 92.7 Big FM brings the second season of the mega singing talent hunt on radio – BIG Golden Voice 2. With the promise of showcasing a bigger and better-than-ever season, the show will be conducted across 44 stations of Big FM. With audiences voting for their favourite regional singers and then national, the talent hunt will culminate in a Grand Finale to identify the BIG Golden Voice that gets a direct entry into Bollywood.
With a refreshing new format, the Big Golden Voice Season 2 will call for entries to find the Big Golden Voice for every Socio-Cultural Region (SCR). Contestants can register and audition through IVRS. Talented singers from each of the 37 regions will compete to seek votes from their region which would dictate their entry into the national level competition. Of these 37 entries, 12 shortlisted voices will then go on to represent talent from their regions on a national platform. During the course of their practice, Big FM will bring them to Mumbai and allot each contestant a guru.
Ashwin Padmanabhan, National Business Head, Big FM, said, “We are extremely delighted to announce the launch of the new season of BIG Golden Voice. After the tremendous response and great appreciation from our listeners the first time around, this year we aim to take the show to all new level with some fresh innovations. Given the format of this season, we look forward to unravel local talent across our massive 44 station network while we provide an opportunity to advertisers to talk to consumers spread across the country in an effective way.”
Benadryl has once again partnered Big FM for this season. Speaking on the association, Dinar Mhatre, General Manager Marketing, Johnson & Johnson (for Benadryl), stated, “Big Golden Voice is a perfect fit for the brand as the underlying thought is to position Benadryl as a ‘cough expert’ and show that it understands the impact that a bout of cough can have on one’s voice, especially to the golden voice of a singer. It works well for the brand in terms of communicating its key message ‘Khansi Alag, Toh Upay Bhi’, thereby educating consumers on different types of cough solutions for different coughs.”