ZO appoints Dnyanada Chaudhari and Prasanna Kulkarni

Agency confirms exits of Satyajit Sen and Navin Khemka from ZenithOptimedia

BestMediaInfoBureau | Delhi | June 2, 2014

Dnyanada Chaudhari & Prasanna Kulkarni

Anupriya Acharya, Group CEO, ZenithOptimedia Group, has confirmed the exits of Satyajit Sen and Navin Khemka from ZenithOptimedia India. She also announced the appointment of Dnyanada Chaudhari as Managing Partner, ZenithOptimedia India. Dnyanada will be in-charge of Trading and Media management nationally. She also confirmed appointment of Prasanna Kulkarni as Chief Creative Officer, ZenithOptimedia Group.

Anupriya Acharya

“After putting in eight years with ZenithOptimedia, Satya has decided to embrace a new challenge. We thank him for all his contributions to ZO and wish him all the very best. ZOG also thanks Navin for his contributions over eight pus years with us and wishes him well in his next assignment,” said Acharya.

Dnyanada Chaudhari will partner marketing teams to not just look at efficiencies but also leverage strategic alliances across media partners, in line with ZO's Live ROI philosophy. Acharya said, “Dnyanada brings with her the exact expertise needed for this role. Her diverse background across strategy, buying and media management as well as experience with large scale businesses is especially suited to create and refresh our trading architecture and execution across all media including TV, Print, Radio, Digital, OOH, Experiential and other specialist services.”

Chaudhari joins from today and will be based in ZO's Gurgaon office. In her 18 years of work experience, she has gained expertise across diverse functions – strategic planning, buying, media management – and has worked both on the agency as well as the client side. In her last role at Madison, she led its Mumbai office as COO and was responsible for driving excellence across units. She has also been at Lodestar and ZO. Her client experience includes three of the most admired companies – ICICI Prudential, Marico and HUL. At HUL, as Head - Media services in India, she was amongst the top 40 media people in the Unilever world and was responsible for maximising ROI and driving competitive advantage for India's largest advertiser.

Chaudhari commented, “I am excited to be back and strongly believe in ZenithOptimedia's Live ROI principle and am very keen on partnering marketing teams to not just look at efficiencies but to also strategically leverage alliances to drive thought leadership and brand ROI.”

Prasanna Kulkarni will be based in Mumbai and will in-charge of Creative and Content marketing solutions across ZenithOptimedia, Performics, Resultrix and Newcast. Acharya said, “Increasingly we are finding our client requiring creative content solutions across not only online but even on integrated campaigns. Prasanna's role is towards driving competitive edge in our product through superior integration of creative and content solutions. In fact, as we move ahead, we will be looking at getting more and more diversified talent on board.”

With over 16 years of experience in advertising, brand strategy, and digital media, Kulkarni's previous assignment saw him leading a creative team as Executive Creative Director at JWT – Digital. Prior to that he was at OgilvyOne Worldwide India as Sr. Creative Director -Digital. His experience also includes Rediff.com, Ogilvy Interactive and the E-learning domain. Under his leadership, Kulkarni's teams have consistently displayed creative and design excellence. He has won accolades at multiple industry events such as the Abby Awards, Yahoo! Big Idea Chair awards, DMA ECHO International awards, Effies, Spikes, etc. Well known in the industry for his credentials, he was a member of Cyber Jury at Cannes Lions in 2010. He has worked for clients like IBM, Diageo, Ceat, Cadbury, Vodafone, Vespa, Lenovo, HSBC, Tata Motors, Castrol, Star India, Perfetti Van Melle, Hindustan Unilever Ltd., British Airways, Starbucks and Godrej.

Kulkarni said, “This is a great opportunity to work across the focus groups like performance based marketing, content led communication solutions, and integrated campaigns with ZenithOptimedia and its divisions. I am extremely glad to be part of such a multi-disciplinary team at ZOG. I look forward to taking the organisation's creative capabilities to the next level by raising the bar for innovative content. I am confident we are on our way to making ZenithOptimedia, Performics, Resultrix and Newcast a stimulating place for creatives and patrons alike.”

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