ZEEL turns Taj Television into distribution entity

Taj Television, which was previously distributing Ten Sports channels, will now distribute all ZEE channels and also work as agent for Turner International channels in India

BestMediaInfo Bureau | Delhi | June 18, 2014

After dissolving MediaPro, a distribution joint venture between Zee Entertainment Enterprises Limited (ZEEL) and Star India, ZEEL has consolidated its entire bouquet of channels under its subsidiary Taj Television India. Taj Television will also work as an agent for Turner channels in India, thus becoming India's largest distribution agency with 47 leading television channels.

ZEEL's new premium GEC – Zindagi – is the latest addition to the Taj Television's offering.

Taj Television distributes channels which are leaders in 15 out of 19 markets and it has nine leadership channels across eight genres. Earlier, Taj Television was distributing Ten Sports channels in India.

Punit Goenka

Punit Goenka, Managing Director and CEO, ZEEL, said, “I am very pleased to announce that Taj Television, which earlier was distributing Ten Sports channels, will now distribute all the channels of ZEEL and Zee Media Corporation, while also representing Turner channels as its authorised agent. I would like to thank all our DTH and Cable partners who have been part of our growth journey and look forward to their continued support to Taj Television. Arun Kapoor, who has successfully led MediaPro for the last three years, would continue to provide leadership to Taj Television.”

Kapoor said, “ZEE has been the pioneer in Indian television and has the experience and leadership capability to shape the future of pay revenues in India. With Taj Television being created as the distribution entity for the network, we bring together the best of television channels to our customers. We are confident that the new channel Zindagi will really connect with the viewers and help grow Taj Television offering even stronger. We are committed to quality and achieving leadership throught fair and transparent business practices.”

Atul Das, President, Taj Television, said, “With digitisation having been completed in Phase I and II cities in India, we now look forward to its implementation in rest of the country. Taj Television would aim to create a harmonious relationship within the ecosystem and create value for all stakeholders. With a leading portfolio of television channels, both in the national and regional space and with a powerful portfolio of sports programming, we are excited about the future of pay revenues in the country.”

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