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Vizeum goes on a high with Allied Blenders & Distillers win

The win close on the heels of the last week’s announcement that the agency had won the Jet Airways media AoR

BestMediaInfo Bureau | Delhi | June 9, 2014


Close on the heels of the last week’s announcement that it had won the Jet Airways media duties, Vizeum India today announced that it has bagged the media AoR for Allied Blenders and Distillers (ABD).

The agency has been tasked to play to play an important role in ABD’s initiatives to engage its consumers. The win comes on the back of a multi-agency pitch which the client had initiated two months ago.

Ahmed Rahimtoola, Head, Marketing, ABD, said, “Vizeum thoroughly impressed us with their thinking which was well balanced on our current realities as well as future aspirations. They also exhibited the right knowledge, energy, passion and the accountability we were looking for. We look forward to this partnership taking a good shape and wish them the very best.”

YesudasCommenting on the win, S Yesudas, Managing Director – Indian Subcontinent, Vizeum, said, “We are delighted with this win. This speaks volumes about our ability to bring on board unique solutions for our clients. It is a challenging journey and we are quite excited to embark on it with ABD. We are thankful to the client management for considering us worthy. This business will be handled out of our Mumbai office, led by Samarjit Rajkumar and assissted by his able team under Saumya Agarwal.”

Vizeum successfully operates in 55 countries with a philosophy of in-depth understanding of the co existence of lives, brands and media in the actual world and providing brands every opportunity to connect with its consumers. Vizeum is part of the Dentsu Aegis Network.

Tags: Vizeum
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