Star Plus introduces all digital auditions for 'India's Raw Star'

The show marks Yo Yo Honey Singh's debut on television who will play the role of a mentor-judge to all the budding Raw Stars

BestMediaInfo Bureau | Mumbai | June 2, 2014

Star Plus has teamed up with Yo Yo Honey Singh for a first of its kind, unconventional singing reality show – India's Raw Star.  The show that marks Yo Yo Honey Singh's debut on television will bring in a new visual experience to music.

Yo Yo Honey Singh will be playing the role of a friend-mentor-judge to all the budding Raw Stars.  He will be seen picking up participants from different parts who with their unique singing, style and performance, will fight it out to become the first ever India's Raw Star.

Gone are the days of standing in long queues for hours and travelling long distances for auditions.  Talent will now be picked up from across India and households abroad with the help of the digital platform, and success will just be a click away through the first ever exclusive digital auditions.

India's Raw Star kick started the audition phase of the show by opening its digital platforms for users to upload their audition video. The users have been given an option to upload an entertaining, and performance packed video of them singing on either the India's Raw Star mobile app, WAP site or on the website. The channel has also released a special audition tutorial video with Yo Yo Honey Singh to explain to viewers the process of uploading an audition entry.

Produced by reality show veteran Gajendra Singh's - Sai Baba Productions,  India's Raw Star will be on the lookout for the ultimate performing artist who can create their own inimitable style of singing, and is an all-round performer irrespective of the language of singing or the genre of music. In the show, Yo Yo Honey Singh will specifically look out for talent who are great performers and not necessarily just great playback singers.

Nikhil Madhok

Nikhil Madhok, Senior Vice President Marketing & Programming Strategy at Star Plus, said, “Star Plus has always been at the forefront of creating benchmarks . With India's Raw Star we are trying to create one such benchmark with the way we are conducting auditions for the show, which will be done exclusively on the Digital platform. Not only will this make it easier to for potential participants to audition, it will also enable others to view audition videos online, share them on social and create an online fan community even before the launch of the show. The initial response has been tremendous and we hope to see this grow in the weeks to come.”

Yo Yo Honey Singh will be involved at each step in the journey of making the promising young talent into a Raw Star. “I am looking for talent that is authentic, original and raw! In India's Raw Star the hunt is for someone who has his or her own style of singing, a non-tampered versatility in his or her style, someone who is as fresh as maa ke haat ka khaana. The singer has to be a performer and has to be someone who is better than me and that is no easy task!” said  Singh.

One can log onto www.starplus.in/indiasrawstar via web or mobile phones. Alternatively one can download the India's Raw Star mobile app. A contestant can participate by submitting his audition video along with the requested details.

Info@BestMediaInfo.com

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