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Radio goes indie with Radio One partnering ‘Pepsi MTV Indies’

The Pepsi MTV Indies Thursday Show to air every Thursday from 10 PM to 1 AM

Radio goes indie with Radio One partnering ‘Pepsi MTV Indies’

The Pepsi MTV Indies Thursday Show to air every Thursday from 10 PM to 1 AM

BestMediaInfo Bureau | Delhi | June 20, 2014


Pepsi MTV Indies, the world’s largest indie stage, is all set to turn indie artists into radio stars with a one-of-its kind association. As part of this unique initiative, Pepsi MTV Indies has tied up with Radio One 94.3 FM to bring to listeners the best indie music from across the country. Fans of indie music, along with watching music videos by the coolest indie artists on the TV channel, can now tune in to Radio One 94.3 FM to enjoy indie music every Thursday at 10 PM on an all new radio show, ‘The Pepsi MTV Indies Thursday Show’.

World Music day is just around the corner and Pepsi MTV Indies is all set to celebrate it in style with the India’s only radio show dedicated purely to showcasing indie music talent. The show, to be hosted by RJ Teejay Sidhu, will be a dedicated three-hour indie block called the ‘The Pepsi MTV Indies Thursday Show’ to give India a rich taste of some of the coolest Indie talent from across the country.

The show will be available simultaneously to listeners across seven cities – Mumbai, Delhi, Bangalore, Kolkata, Pune, Ahmedabad and Chennai – and will feature indie artists making their appearance on a regular basis on Pepsi MTV Indies. The show will also cover new artists, Pepsi MTV Indies’ gigs, online initiatives and will also feature artist interviews from time to time.

Sumeli Chatterjee Sumeli Chatterjee

Sumeli Chatterjee, Head – Marketing & Insights, MTV and Pepsi MTV Indies, said, “Pepsi MTV Indies discovers new music, celebrates artist and lives across platforms. We are already available across TV, web, mobile and multiple live experiences. The Pepsi MTV Indies Thursday Show is therefore a natural extension to radio as a platform. The content will showcase some of the handpicked features from Indies stable like interviews with artist, busking experiences, pro-pick of the week, gig alerts and #BigIndiesPlaylist.”

Vineet Singh Hukmani Vineet Singh Hukmani

Explaining the partnership further, Vineet Singh Hukmani, MD & CEO, Radio One, said, “Radio One has always believed in the staying power of Indian bands and the loyal tribe of fans who propel this. And with our partner Pepsi MTV Indies we are now propelling this genre to new heights which will do wonders for the Indie artists.”

From TV to online initiatives like a dynamic website and a cool mobile app to on-ground events and now to radio, Pepsi MTV Indies is all set to bring the music back into your life. So join in the celebrations by tuning in to Radio One 94.3 FM this Thursday onwards every week at 10 PM.


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