OLX goes digital to turn the phone into a 'SELL-phone'

SMG Convonix has created a new concept – SELL-phone – through desktop and mobile, and it promises to render an exciting gaming experience, especially for women

BestMediaInfoBureau | Mumbai | June 18, 2014

Digital agency, SMG Convonix, has launched a unique integrated digital campaign for OLX 'Phone Ko banao SELL-phone.' This campaign allows users to sell off household things virtually on their mobile phones. Women have always been an integral part of the brand communication of OLX and the digital campaign celebrates the individuality and independence of the new-age Indian woman.

The OLX mobile app is portrayed as a tool of empowerment for women, allowing them to earn money by selling all the unused items from their household. The mobile sync web campaign went live on Yahoo and MSN from June 4 and June 5, respectively. The digital campaign spans across desktop and mobile for OLX, and it promises to render and exciting gaming experience.

Vishal Sampat, CEO of SMG Convonix, said, “With this mobile and web sync innovation, we have tried to break the clutter in the digital ad space and bring out the realistic experience of making your phone a 'SELL-phone'. We wanted to take this several notches higher by creating a truly unparalleled interactive digital campaign by gamifying the website.”

“There is a lot of information this communication had to convey. It had to explain what digital ad campaign is, how it benefits consumers and how to access your phone to sell. We hope that this innovation will not just create awareness about the brand but also give an opportunity to experience the ease of use for the OLX mobile App,” added Sampat.

Commenting on the innovation, Amarjit Batra, Chief Executive Officer, OLX India, said, “The current campaign 'Phone Ko banao SELL-phone' stemmed from the insight that it is easier to use a classifieds platform from a mobile phone than a desktop PC. The campaign tries to highlight that online selling is fun and convenient.”

Credits:

Digital agency: SMG Convonix

VP & Business Head (North): Sushant Mishra
Manager, Strategic Accounts: Snigdha Bhatt
Manager, Media Solutions: Sourav Dev
Director, Media Solutions: Shobhit Gaur
Asst. Manager, Media Solutions: Abhishek Kela

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