Milestone Media bags Reliance Communication's OOH mandate

The agency won the account following a multi-agency pitch attended by seven large OOH agencies. The pitch process went through three rounds

BestMediaInfo Bureau | Mumbai | June 5, 2014

Milestone Media, a division of Milestone Brandcom, the largest OOH agency in India, has won the OOH media mandate for Reliance Communication following a multi-agency pitch attended by seven large OOH agencies. The pitch process went through three rounds. Milestone Media will handle the pan India OOH media duties for the business.

The agency triumphed over others on account of its comprehensive and inventive approach on creative thinking, category understanding strength, micro planning and efficient buying strength.

Gurdeep Singh, CEO, Consumer Business, Reliance Communications, said, “Milestone Brandcom had a sound understanding of our business issues that we face in a dynamic category. Their pursuit for perfection, and professional attitude were appealing to RCOM while making the decision.”

Nabendu Bhattacharyya

Nabendu Bhatacharyya, Founder & MD, Milestone Brandcom Group, said, “This is a noteworthy achievement for us at Milestone Media. Reliance is one of the biggest players in the communications industry with an unparalleled legacy. We look forward to working with the team and help them push boundaries by creating cutting-edge work and contribute to R Com's growth story.”

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