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Kaacon Sethi joins Dainik Bhaskar Group as Marcom head

Sethi replaces Sanjeev Kotnala who has moved on after a ten-year stint as Marcom Head. In her last assignment, Sethi was employed with Smaaash Entertainment as Marketing Consultant

BestMediaInfo Bureau | Mumbai | June 10, 2014

Kaacon Sethi Kaacon Sethi

Dainik Bhaskar has announced that Kaacon Sethi has joined the publishing house as Chief Corporate Marketing Officer. She replaces Sanjeev Kotnala who has moved on after a ten-year stint as Marcom Head. She will be responsible for business development and marketing communications of the group’s print media business comprising B2B corporate branding, marketing of emerging India opportunities in Tier 2 & 3 markets, viz., UnMetro, and evangelising the concept to large clients and media agencies.

Bringing with her over 20 years of industry experience in marketing and sales of content powered customer engagements across platforms, Sethi has earlier worked in leadership positions in Lintas Media Group, Mediasys Solutions (as Founder & Partner), K Sera Sera Productions, Sony Entertainment Television (MSM) and JWT. She has also worked with Indigo Business Services in a consulting role.

In her last assignment prior to joining the Dainik Bhaskar Group, Sethi was employed with Smaaash Entertainment as Marketing Consultant.

Pradeep Dwivedi, Group Chief of Corporate Sales & Marketing, DB Corp, said, “We are delighted to have Kaacon joining the Dainik Bhaskar Group. She has an acknowledged and proven track record of successful marketing, sales, innovation and business leadership while also possessing the requisite domain expertise. We welcome her into the team and look forward to her insights, experience and passion to add value to our brand-marketing endeavours as we move forward.”

Sethi said about her new assignment, “I am delighted at the opportunity of being a part of an extremely exciting business and a talented leadership team at India’s largest and dynamic newspaper group. I look forward to contributing to the group’s vision of being the most admired brand within the Indian media industry. The group has already been further expanding its footprints in some of India’s fast-emerging markets, being aggressive yet prudent in identifying significant business development opportunities, which will also be a strong focus area for me.”


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