'Forever Young' 9X Jalwa gets a new look

The Bollywood music channel will don a new on-air packaging and a fresh playlist that will further enhance their viewing experience

BestMediaInfo Bureau | Mumbai | June 10, 2014

9X Media's Bollywood music channel, 9X Jalwa, will don a fresh new look complemented with refreshed content and a new tagline of 'Forever Young', starting today. The channel will present viewers with a fresh playlist and new on-air packaging that will further enhance their viewing experience.

9X Jalwa's new tagline 'Forever Young' is targeted at viewers across all age groups who enjoy music that is enduring and forever young. The tagline also reflects the Bollywood playlist and music construct on the channel that is perpetual and never grows old.

Imtiaz Bhagdadi, Programming Head, 9X Jalwa, said, “At 9X Jalwa, we pride ourselves in presenting our viewers with the best of Bollywood music across all eras. The new look further fortifies the 9X Media promise of providing the best music viewing experience on television. Along with the new packaging the channel will also introduce Forever Dance, an hourly band dedicated to Bollywood dance numbers.”

The show reel on the new look of 9X Jalwa, which was screened at the recently concluded Goafest 2014, has received encouraging response from the advertising fraternity. The channel hosted a Jalwa themed party with everything Bollywood – from amazing photo ops at the red carpet to life-sized cutouts of popular actors; from Bollywood style dance performances to contests around Bollywood.

Amar Tidke, SVP and Content Head, 9X Media, added, “9X Jalwa has always been a preferred destination for Bollywood music lovers across all age groups. Our expansive library of Hindi film songs spanning all eras and our content curation has struck a chord among the viewers. We have received a positive response from our trade partners on the new look and I am sure that our viewers will also enjoy this music viewing experience.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com