Cheil India beefs up planning team with Arun Sharma as VP

Sharma moves from DDB Mudra Delhi where he was VP & Head, Strategic Planning. He will work closely with Atishi Pradhan, Chief Strategy Officer, Cheil

BestMediaInfo Bureau | Delhi | June 10, 2014

Arun Sharma

Cheil Worldwide SW Asia (Cheil India) yesterday announced the appointment of Arun Sharma as Vice-President, Integrated Strategic Planning. Sharma will work closely with Atishi Pradhan, Chief Strategy Officer, Cheil Worldwide SW Asia, in creating brand opportunities to drive brand growth and experiences.

Sharma comes with over 15 years of experience cutting across categories and businesses that include aviation, automobiles, banking & finance, confectionery, FMCG, technology and telecom.

Sharma moves from DDB Mudra Delhi where he was VP and Head - Strategic Planning. Prior to DDBMudra, he has worked with Contract Advertising, ABN Amro, Rediffusion Y&R and Lowe Lintas.

His career clients include Airtel, Cisco, Dabur, Danone, Huawei, Marico, Maruti, Muthoot, NIIT, SpiceJet Airlines, Spice Telecom, Whirlpool, Wrigley's, Yamaha to name a few.

Hari Krishnan

Confirming the appointment, Hari Krishnan, COO, Cheil Worldwide SW Asia, said, “Delivering integrated communications for clients is a norm today and this makes for planning to be extremely multidimensional. Arun's skill sets and passion for ideas are a perfect fit to deliver on these complexities and are in sync with both client demands and Cheil India's growth story.”

Atishi Pradhan

“In today's complex media world, planning has increasingly become critical to craft a consistence voice for the brand which is both lucid and articulates the brand story. I am delighted about Arun coming on board. We have worked together before and he brings a great combination of left and right brain thinking. His passion for his work and his innate curiosity make him valued by clients and colleagues alike,” said Atishi Pradhan.

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