JWT and Grey secure three shortlists each in Press Lions. Lowe and Partners bags only shortlist from India for Mobile Lions
BestMediaInfo Bureau | Delhi | June 16, 2014
The shortlists for Press and Mobile Lions announced on the second day of Cannes Lions 2014 saw India securing six nominations in Press and only shortlist in Mobile. There were a total of 472 shortlists from across the world for Press Lions and 116 for Mobile Lions.
From India, there were 152 entries sent in Press category and 24 entries in Mobile category.
In Press category, JWT India and Grey Worldwide India secured three shortlists each. Greyâ€™s â€˜Choo-Chooâ€™, â€˜Remote Controlâ€™ and â€˜Cameraâ€™ campaigns for Duracell Batteries made it to the shortlists while JWT India bagged three shortlists for its campaigns â€˜Houseâ€™, â€˜Antique Storeâ€™ and â€˜Music Storeâ€™ done for Security Solutions.
â€˜The Kan Khajura Stationâ€™ campaign done by Lowe and Partners India was the only shortlist from India in Mobile category.