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Cannes Lions 2014: India wins 3 Silver, 3 Bronze Lions in Direct, PR; washout in Creative Effectiveness, Promo & Activation

McCann picks up two Silver Lions in Direct. In PR, Ogilvy wins a Silver and 2 Bronze Lions while Havas Worldwide India gets a Bronze Lion

BestMediaInfo Bureau | Delhi | June 17, 2014

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On the second day of the weeklong festival and first day of the awards at Cannes Lions 2014, Indian agencies bagged six Lions including three Silver and three Bronze Lions in Direct and PR categories. There was no award for India in Creative Effectiveness and Promo & Activation.

Among a total of 75 Direct Lions awarded yesterday evening, India won two Silver Lions. Both the Silver Lions in Direct categories went to McCann Worldwide India for its ‘Share My Dabba’ campaign done for Happy Life Welfare & Dabbawala Foundation. The campaign picked up a Silver medal each in Ambient Media – Small Scale and Charities sub-categories.

There were three shortlists from India from 88 entries this year where:{to:) clefttosmile campaign for Operation Smile India done by Ogilvy & Mather Mumbai failed to win any medal.

Indian agencies picked up four Lions in PR category from 5 shortlists including one Silver and three Bronze Lions. Ogilvy & Mather Mumbai picked a Silver and a Bronze for its ‘Google Reunion’ campaign while the agency managed to bag a Bronze for its ‘Message Barter’ campaign for The Akanksha Foundation.

‘No Child Brides’ campaign by Havas Worldwide India for Child Survival India won a Bronze PR Lion.

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