Norway, France, South Africa, France, Sweden, USA, Netherlands, UK all win Grand Prix. Young Lions winners also annouced
BestMediaInfo Bureau | Delhi | June 19, 2014
The International Festival of Creativity, Cannes Lions, last night held its third awards ceremony and honoured winners from a further five categories.
The Design jury, led by Ije Nwokorie, Global CEO, Wolff Olins, judged a total of 2,624 entries and shortlisted 248. They awarded the Grand Prix to Anti Bergen in Norway for their design of the Bergen International Festival Brand Campaign. Twelve Gold, 21 Silver and 34 Bronze trophies were given.
Launched this year, the Product Design category received 194 entries. Donghoon Chan, Executive VP, Samsung Electronics, led the jury who decided to give the inaugural Grand Prix to G-Star RAW Amsterdam / FHV BBDO Amsterdam / Part of a Bigger Plan, The Netherlands, for the â€˜Raw for the Oceanâ€™ clothing collection from G-Star RAW. The jury went on to award eight Product Design Lions.
In the Press category, 5,007 entries were submitted and 472 of these were shortlisted. adam&eveDDB London, UK, was honoured with the Grand Prix for their campaign for Harvey Nichols, â€˜Christmas Lunchâ€™, â€˜Gravelâ€™, â€˜Wire Woolâ€™, â€˜Sink Plugâ€™ and â€˜Toothbrushâ€™. RÃ©mi Babinet, Founder, Creative Director, BETC France was president of the jury who chose to award 17 Gold, 27 Silver and 50 Bronze Lions.
Ogilvy & Mather Johannesburg, South Africa, collected the Grand Prix in the Radio category for their campaign â€˜Teleconferenceâ€™, â€˜Kids Partyâ€™ and â€˜Enrique Concertâ€™, created for Lucozade. The jury, led by Tony Hertz, Proprietor, Creative Director, Tony Hertz: Radio & Brand Sound, reached a shortlist of 146 and went on to award 7 Gold, 20 Silver and 21 Bronze trophies.
The Cyber jury, led by Susan Bonds, CEO, Founder, 42 Entertainment, shortlisted 311 entries from an initial 3,660 and awarded 23 Gold, 48 Silver and 71 Bronze Lions. In the Cyber Craft category, Iconoclast Paris, France, won the Grand Prix for â€˜Pharrell Williams â€“ 24 Hours of Happyâ€™ which they created for Universal/Iamother. In the Social category, Forsman & Bodenfors Gothenburg, Sweden, were awarded the Grand Prix for â€˜Live Test Seriesâ€™, created for Volvo Trucks. The third Grand Prix in the Cyber category, awarded in Branded Games, Branded Tech and Integrated Multiplatform Campaign, went to Creative Artists Agency, Los Angeles, USA, for â€˜The Scarecrowâ€™, created for Chipotle Mexican Grill.
The winners of the Young Lions Competition were also presented with their medals on stage at last nightâ€™s awards. The team from Germany, Stefanie Golla and Dominique Winkel of Kolle Rebbe, won the Design competition; Yuri Uenishi and Chihiro Yabe from Dentsu Japan won the Print competition; and the Cyber competition was won by the team from TBWA\Bucharest Romania, Razvan Ghilencea and Bianca Dumitrascu.