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Anchor Panasonic appoints DDB MudraMax for dealers meet in Sydney

An agency pitch was undertaken in April, and saw participation from two other leading event management agencies

BestMediaInfo Bureau | Mumbai | June 12, 2014


Anchor Panasonic has appointed DDB MudraMax as its agency to execute its MICE Dealers Meet in Sydney, Australia, on June 12, 2014.

An agency pitch was undertaken on April 30, 2014, and saw participation from two other leading event management agencies, GPJ and Team Rustic. An event brief was shared with the agencies in April 2014 and they were given three weeks to present their thematic, creative and execution plan. After several rounds of rigorous evaluation of all the proposals, DDB MudraMax was chosen as the preferred partner by Anchor Panasonic.

Lalit Malhotra, DGM, Anchor by Panasonic, said, “We are pleased to appoint DDB MudraMax as our partner for the event. The team has been proactively working alongside us right from the conception stage. They bring with them lots of passion and significant expertise and I’m sure the gala night event will be a grand success.”

Mandeep Malhotra Mandeep Malhotra

Mandeep Malhotra, President, DDB MudraMax OOH, Experiential and Retail, said, “I’m extremely happy to be partnering with Anchor Panasonic and the help team in developing the thematic communication, experience, design, logistics and execution. We love creating unique ideas and experiences for our clients, and the team at Anchor Panasonic encouraged us to do so. The team comprising Aneil Deepak, Alvin Dsouza, Arpan Jain, Siddhika Bhandari, Deepak Chaturvedi and Amit Dubey are excited to be working on the brand and look forward to a long term relationship with them.”

This will be the second consecutive international event that DDB MudraMax will be planning and executing for Anchor Panasonic.


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