The prestigious German football competition will be aired on the Ten Network until 2018
BestMediaInfo Bureau | Delhi | May 19, 2014
German Football Association (DFB – Deutscher Fussball-Bund) and Ten Sports Network have closed a media rights agreement for the DFB Cup. Between the 2014/15 and 2017/18 season, the German knock-out competition will be broadcast across the Ten Sports Network. Infront Sports & Media, the exclusive international media rights advisor to DFB, has facilitated the long-term contract.
Ten Sports has acquired the exclusive media rights for live and delayed coverage with a commitment of 11 key matches per season and upto a potential 19. Territories included in the contract cover the Indian sub-continent including Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka. Across the majority of these regions, Ten Sports holds a leading position. Its programming also features other top national and international football properties including the UEFA Champions League.
Rajesh Sethi, CEO, Ten Sports, commented, “Ten Sports is proud to re affirm its commitment to DFB and Infront by renewing rights for the DFB Cup for a further four years which will see matches live on Ten Action, Ten Sports & Ten HD and also available for live streaming on tensports.com. As incumbent rights holders for the UEFA Champions League and Europa League and the DFB Cup, we have seen incredible performances by German clubs on the field as well as their financial stability off it. DFB Cup forms a key part of our premium football bouquet which also includes the UEFA Champions League and Europa League, Copa Del Rey, Capital One Cup, French League among other properties and we are delighted to extend our rights partnership.”
Infront has supported the DFB in its media rights sales for the international market since 2012. The negotiations with Taj TV Ltd have been handled by Infront Pan-Asia, the new Singapore-based subsidiary.