TAM's Pradeep Hejmadi to join Zee TV as Business Head

Hejmadi has put in his papers at TAM Media Research as Sr. Vice-president. He had spent arund 9 years with TAM

BestMediaInfo Bureau | Delhi | May 28, 2014

Pradeep Hejmadi

TAM India's Pradeep Hejmadi is all set to join Zee TV as Business Head, sources close to the development told BestMediaInfo.com. Hejmadi, who put in his papers as Senior Vice-president, was associated with TAM Media Research for close to nine years and was responsible for Revenue Generation, Client Management, New Business Development & New Product Development.

L V Krishnan

On this occasion, L V Krishnan, CEO, TAM Media Research, said, "It was nice having Praddy with TAM for almost a decade. The journey we crafted together as a team that included the rest of TAM unit heads was pioneering and heralded a new era of work in areas like S-Group, AdEx products, News Track and TAM Sports. As he steps into a new shoe to handle a new portfolio in one of TAM prestigious client's organization, we wish him the very best. The younger team of S-group that he had groomed over these years has stepped in to take the responsibilities of S-Group, Client Service and Marketing into future."

Hejmadi added, "Working with TAM and the team members in each unit was a lifetime experience. The decade was full of opportunities with proactive initiatives in Client Servicing, new product development and innovation undertaken by the team during my tenure. I leave TAM with a sense of pride for not only contributing to TAM's achievements but also in a way, changing the working dynamics of the TV industry."

With over 18 years of experience in the Indian media industry spanning Media Sales, Media Planning & Buying, Consumer Research, Business Planning & Product Development, Hejmadi has spearheaded and successfully launched innovative and first-in-class profit-bearing initiatives in the Indian media marketplace.

Hejmadi's experience traverses through various media organisations like Turner International, Discovery India, HTA, The Times of India and MTV where he was Business Head of Nickelodeon.

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