She joins Contract from Havas Worldwide where she spent close to eight years and was heading the Reckitt Benckiser account
BestMediaInfo Bureau | Delhi | May 12, 2014
Shruti Varma has joined Contract Advertising as Senior Vice-President and will be heading the Tata Docomo account for the agency. A highly experienced FMCG advertising professional, she joins Contract from Havas Worldwide where she spent close to eight years and was heading the Reckitt Benckiser account for India and recently the South East Asian market.
Varma will be reporting to Shivaji Dasgupta, Senior VP and General Manager, Contract Delhi.
Announcing her appointment, Dasgupta said, “Contract has always been a melting pot of great talent and Shruti is a very welcome addition to the pool. She has the right blend of strategic acumen and operational mastery to be a highly successful business leader for us. I am certain she will have a long and fruitful innings with Contract.”
Besides Reckitt Benckiser, Varma had also worked on Dabur during her stint at Bates for over three years. A Delhi University alumnus, she started her career in research with IMRB, before choosing advertising as her career.
“I have worked on leader brands and I have worked on challenger brands. And I think I have contributed in meaningful ways in turning some challenger brands into leader brands. That’s what’s exciting about our business. I hope that together with the amazing talent at Contract, I would help do the same for Tata Docomo. The challenges will be many. But then, what’s advertising without a little adrenaline rush,” said Varma on her joining Contract.
During her tenure at Havas, she has worked on key brands such as Dettol, Veet, Harpic, Mortien, Lizol, Airwick, Vanish, Moov, Strepsils amongst others.