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Reckitt Benckiser appoints 3 new creative agencies to global roster

Droga5 has been appointed for Air Wick and Clearasil. Wieden+Kennedy will lead creative development on Finish. McCann has been appointed for Mucinex and Delsym

BestMediaInfo Bureau | Delhi | May 13, 2014


RB (Reckitt Benckiser), the global consumer health, hygiene and home company, has appointed three new creative agencies to its global agency roster. Droga5 has been appointed to lead creative development on Air Wick and Clearasil globally. Wieden+Kennedy has been appointed to lead creative development on Finish globally. McCann has been appointed to lead creative development on Mucinex and Delsym.

Havas WW continues to be a key agency partner and retains the rest of the extensive brand portfolio.

Heather Allen, Executive VP - Global Category Development, RB, said, “We are delighted that Droga5, Wieden+Kennedy and McCann will be partnering with us. The quality of the strategic and creative thinking we have seen throughout the review has been superb. We're really excited about working with our entire roster of highly creative agencies. Creativity is at the heart of our growth strategy and we are very confident that we have the right partners to grow our brands.”

The review was managed by Agency Assessments International.

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