Mindshare wins Yakult's media mandate

Mindshare will handle the entire media planning and buying business of the probiotic dairy product manufacturer

BestMediaInfo Bureau | Mumbai | May 28, 2014

Mindshare, the flagship media agency of GroupM, has bagged the media mandate for Yakult Danone India. Yakult, a probiotic drink, was launched in India in 2007, and is presently available in Delhi, NCR, Nasik, Chandigarh, Punjab, Jaipur, Mumbai, Pune, Hyderabad, Chennai and Bangalore.

Minoru Shimada, Managing Director, Yakult Danone India, said, “While we have been expanding across geographies, India is an important market where we are actively building awareness and benefit about probiotics. Backed up with a strategic approach and extensive expertise, I believe Mindshare is the best choice to handle our media planning and buying in India.”

Ravi Rao

Ravi Rao, Leader- South Asia, Mindshare, said, “We are delighted to work with Yakult to help promote the company in India. Since this an emerging category in India having immense potential, we look to use adaptive and innovative strategies to take the brand to new heights.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com