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Livon uses hourglass and slipping sand to make a point about hair loss

DDB Mudra creates campaign with Rahul Bose to urge men to take action against hair fall

BestMediaInfo Bureau | Mumbai | May 23, 2014

Livon-TVC Click on the image to watch the TVC.

Time and tide wait for none. That is what we have heard since childhood. And now, taking this prophecy forward, Livon Hair Gain has brought out a new campaign, designed by DDB Mudra, that shows how one must act in time to stop hair fall, or else, just like time, it will not return. It tries to shake the hair loss sufferer from his inaction to start taking care of his hair loss problem.

Hair loss doesn't just affect the physical appearance, but also the confidence and emotional perspective of a man. There are many hair loss solutions in the market including clinical treatments and transplants. Livon has to come up with something special to make a mark for itself. The new Hair Gain is a scientific solution that attempts to arrest hair loss and Livon has tried to play this up through the campaign. Livon Hair Gain uses Rahul Bose as the brand ambassador for the first campaign.

Sambit Mohanty Sambit Mohanty

Sambit Mohanty, Creative Head (North), DDB Mudra, said, “Falling hair is irretrievable; once you lose a strand, it's gone forever. And that sparked off the idea of using sand slipping through fingers to make the point that Livon Hair Gain is proven to stop hair loss. Rahul Bose is known for espousing genuine causes and he was the perfect celebrity to make the point about using Livon Hair Gain before it is too late.”

The TVC starts with Bose being photographed from different angles – showing off his bald spots. He then lets a handful of sand pass through his fingers, comparing the sand to hair. Just like the sands of time pass quickly and cannot be won back, hair once lost too cannot come back. Bose then urges men to take a step and not make the same mistakes that he made, thereby introducing Livon Hair Gain.

Radhika Das Radhika Das

“With Rahul Bose as the brand endorser, our attempt with this communication is to send out a simple yet compelling message that stems from a deep consumer insight. We hope it makes as many people sit up and take timely action than be in denial and suffer,” explained Radhika Das, Senior VP, DDB Mudra Group, Delhi.

The TVC:



Creative Agency: DDB Mudra Delhi

Chairman & Chief Creative Officer: Sonal Dabral

President: Vandana Das

Creative Team: Sambit Mohanty, Kushager Tuli, Rajat Aggarwal

Account Management: Radhika Das, Santanu Ghatak, Stephen George, Anushka Kapoor

Account Planning: Amit Kekre, Arun Sharma, Parul Budhiraja, Toru Jhaveri, Sulagna Chanda

Production House: Chrome Pictures

Executive Producer: Prafull Sharma

Director: Aliyah Sen Sharma


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