Taking place in Bangalore on May 31, 2014, the award show will felicitate the work of ETV Kannada family
BestMediaInfo Bureau | Mumbai | May 16, 2014
Having successfully created over 12 IPs in 2013, LIVE Viacom18 a division of Integrated Network Solutions (INS), is now putting together its second event especially for the audiences of Karnataka - the first ever ETV Kannada Anubandha Awards 2014. The show is sponsored by Kanva Mart a leading retail fashion chain.
ETV Kannada is currently ranked as the most popular channel in the Kannada GEC market. Innovative ideas and exceptional video content have made this channel a rising star of Kannada television. The winds of change gained momentum with newer launches that are loaded with entertainment. Drama that has influences and inspires has been the support system of the channel over the years. The launch of big ticket shows in non-fiction took the dynamics of the channel to a whole new level. Events at ETV Kannada have gained immense popularity with its novel themes, high octane performances and flawless execution, eventually leading to exceptional growth in 2013 for the channel.
Commenting on the launch of the award show, Jaideep Singh,Â Sr. Vice President and Business Head â INS, Viacom18 Pvt. Ltd.Â said, âThe regional cluster is a vital segment in entertainment.Â We have observed substantial growth and expansion in the metros and mini metros. ETV Kannada with its innovative shows such as MTS Dancing Stars and Bhima Bigg Boss, has brought in newer and younger audiences to the regional television medium. By introducing an award ceremony such as the ETV Anubandha Awards, we not only aim to create an on ground entertainment experience for our viewers but also give them a chance to vote for some of their favourite shows and its talent. â
N Nanjundaih, CMD Kanva Fashions Limited said, âWe are happy to partner with Integrated Network Solutions (INS) to bring alive the most coveted award show in Karnataka, ETV Kannada Anubandha Awards. The core value of the award show is in alignment with our vision. At Kanva Group, we too believe in bringing families closer to each other through varied brand propositions. We are utmost satisfied and positive that the event will be well received by consumers.â
Taking place in Bangalore on May 31, 2014, the award show will felicitate the work of ETV Kannada family and see performances and appearances by ETV Kannada Family members and Film Celebrities.