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Goafest 2014: Media Abbys shortlist is out

Cadbury India leads with 9 shortlists, followed by Coca-Cola with 7, and Close Up with 6

BestMediaInfoBureau | Mumbai | May 14, 2014

goafest-2014The shortlist for the Media Abbys at Goafest 2014 was announced by The Ad Club yesterday evening. Cadbury India has secured the maximum nine shortlists, followed by Coca-Cola India with seven nominations and Close Up with six. All the shortlisted entries will now have to send a 45-second edit of their AVs by May 18, 2014.

The different categories of Media Abby Awards are: Best Use of TV, Cinema, Newspapers and Magazines; Outdoor, Ambient Media, Experiential including large events, special events and stunts; Radio; Sponsorship; Branded Content; Digital Search, Social Media, Digital Display Advertising, Digital Content Creation Strategy, Digital as a medium, Mobile media, Integrated campaign, Youth Marketing, Pro Bono marketing and South Asia categories.

This year there will be a single Media Abby Grand Prix Award across all categories. This will go to the best among all the Gold winners. Ravi Rao, Leader, South Asia, Mindshare, is the Chairman of the Media Abby Awards this year. He replaces Ashish Bhasin, Chairman & Chief Executive, South Asia, Dentsu Aegis Network, who headed the awards last year.

Goa Fest 2014 will be hosted from May 29 to 31 at The Grand Hyatt, North Bambolim. The theme for this year is ‘Brand Baaja Bharat’.

Sr.No. Caption Title Brand Name
Best Use of TV
1 Safari Storme24 - The Real Action Hero Tata Safari Storme
2 Amul’s Utterly Impactful Journey Amul
3 Your Wish Is My App Nokia Lumia
4 “Bigg Boss Of Immunity” Dabur Chyawanprash
5 A Recap To Remember Brahmi
6 Going Beyond Badge Value Skoda Superb
7 Stayfree - MujhePankh De Do Stayfree
8 Men In Blue Vs Roadies CintholDeo
9 Google, You Inspired Us! Panasonic India
Best Use of Cinema
1 PiyoDoodh - BhaagMilkhaBhaag Amul Milk
2 The Great Escape Nokia Lumia 720
3 WI Fi Cinema Spuul
Best Use of Newspapers And Magazines
1 Tata Safari - Wheel Of Adventure Tata Safari Storme
2 Android Kitkat Kit Kat
3 Small Acts Of Kindness, Opens Happines Coca-Cola
4 India’s First Fully Crowd Sourced Magazine Issue Femina
5 NerolacColor Palette Kansai Nerolac
6 Power Of Smiles Oral B
Best Use of Outdoor
1 Double Burger Mcdonald’s (Hardcastle Restaurants)
2 Earth Hour - Happy Hour Country Inn & Suits (Gurgaon NH8)
3 Living & Growing Billboard Kissan
4 Aashiqui 2 Sony Max
5 “Bad Hair” Keo
6 Star Jalsha - Jhilik’s Wedding Star Entertainment Media
7 Star Plus - Mahabharat - Sculptures On Billboard Star India
Best Use of Ambient Media
1 Heineken - The Inner Voice Heineken
2 Double Burger Mcdonald’s (Hardcastle Restaurants)
3 AapKoRakheAage ABP News
4 Aashiqui 2 Sony Max
5 Kellogg’s Breakfast Cabs Kellogg’s
6 Tata Sky Mobile - Can’t Find A Relevant Medium? Create One! Tata Sky Mobile
7 The Sweet Mishti Love Story Cadbury Dairy Milk
8 A Lot Can Happen Over Coffee Pond’s White Beauty BB+
9 Blenders Fashion Tour – 2013 Pernod Ricard India
Best Use of Experiential Including Large Events
1 “Your Car Is Your Office” For Small & Medium Business (SBM) Category Microsoft Office 365
2 Making Life Simpler Through Technology Helping Women Get Online
3 DaburHajmola - “EkShaamChatkareKeNaam” Dabur Hajmola
4 How Amul Made 1Lac People Cosume 50 Litre Of Ice-Cream In A Single Day! Amul
5 Operation Black Dot Clean And Clear
6 Closeup Reuniting One Tag At A Time! Closeup Gel Toothpaste
7 Kellogg’s Breakfast Cabs Kellogg’s
Best Use of Special Events & Stunts
1 GanpatiVisarjan Boat Fevicol Marine
2 Double Burger McDonald’s (Hard Castle Restaurants)
3 Creating The Creator Surf Excel
4 Earth Hour - Happy Hour Country Inn And Suits (Gurgaon NH8)
5 LadduPrasadam Sugar Free Natura
6 Nokia Lumia 1020 - Airport Bag Tag Activity - Live Advertising Nokia
7 AapKoRakheAage ABP News
8 Breathing Mask Birla Sun Life Insurance
9 How Amul Made 1Lac People Consume 50 Litres Of Ice Cream In A Single Day! Amul
10 Spot Fixing Scandal Cadbury Gems
Best Use of Radio
1 Songs For Sisters Cadbury Celebrations
2 Timeout With Iman - Radio -TV Integration MTV
3 KhwabonKa Safar Hero Pleasure
4 India’s Favorite Non Sporting Game Close Up Toothpaste
5 Close Up Muskan Begum Close Up Toothpaste
6 Idea 121- The IVRS Radio Station Idea Cellular
7 KBC On Radio MSM
8 Launching Genius Little Star With Sutradhaar Max Life India
Best Use of Sponsorship
1 Safari Strome 24- Redefining The Rules Of Sponsorship Tata Safari Storme
2 Using The Power Of Sponsorship To Drive Business Results Windows 8
3 Urban Cook Prestige
4 Power Of 49- How A Cause Became The Central Thane@IIFA Tata Tea Gold
5 NamakShamak Tata Salt
6 TayyariDikhlaJa Cadbury Bournvita
7 Hear’s To Happy Throats Benadryl
Best Use of Branded Content
1 Soldier For Woman Gillette
2 Moutain Dew Fuels The Biggest Heist In India Mountain Dew
3 Coke Studio 3.0 The New Sound Of Music Coca Cola
4 CloseupMuskaan Begum Closeup Toothpaste
5 Power Of 49 - How A Cause Became The Central Theme At IIFA Tata Tea Gold
6 Music On Demand Pepsodent
7 First Grooming Tool For A Boy Entering Manhood- MPOWER Trimmer Launch- MTV Philips Mpower Pack. Philips MPOWER
8 India’s Favourite Non Sporting Game Closeup Toothpaste
9 Amul’s Utterly Impactful Journey Amul
10 This IPL Star Players Sold At Rs. 5/- Lay’s
11 HarGharKuchKhetaHain Asian Paints
12 Vlog-On! Bebeautiful
Best Use of Digital search (SEO and/or SEM)
1 Housefull! Bookmyshow
2 Dynamic Exchange Rate Boosts Number Of Registrations To An All-Time High Remit2India
3 API Wizardry Means That We Can Now Have Our Cake And Eat It Too! Cleartrip
Digital Media - Best Use of Social Media
1 Song For Sisters Cadbury Celebrations
2 Most Fashionable Professional Van Heusen
3 Product Research = Marketing Campaign Tanishq
4 Real Time Marketing = F(T,P,I)^A Titan Eye+
5 Krrish 3 Krrish 3
6 HDFC Diner’s Club HDFC
7 Vlog-On! Bebeautiful
8 Vows For You - A New Culture In Indian Weddings Azva
Digital Media - Best Use of Digital Display Advtg.
1 Making Complex Simple And Simple Magical Tata Sky+ HD
2 Making Every Moment Magical Club M
3 India’s First Simulated Test Drive In A Banner! Tata Sumo Gold
4 No Touch Banner Samsung India Electronics
5 Centuro Display Campaign Mahindra Centuro
6 The New MMM (Cranberry Launch) Cadbury Bournville
7 Can Shake Anything Micromax Canvas Music
Best Use of Digital content Creation Strategy
1 KanKhajuraTesan Hindustan Unilever
2 Music On Demand Pepsodent
3 10 Things I Love About You Pond’s
4 Bebeautiful Bebeautiful
5 Song For Sisters Cadbury Celebrations
6 12,922 Days Of Tutoring In Just 42 Days Horlicks
7 Are U Fresh Enuf Colgate Maxfresh
8 Product Research= Marketing Campaign Tanishq
Best Use of Digital as a Medium
1 Mentos Riddle Mentos
2 12922 Days Of Free Tutoring In Just 42 Days Horlicks
3 Center Fresh Gum Charades - ZubaanPeLagaam Center Fresh
4 Breathe The Change Halls
5 Amazing Happens Together Nicorette
6 SRT Forever Adidas
7 MTV Roadies X MTV India
8 Greatest Fan Reliance Life Insurance
Digital Media - Best Use of Mobile Media
1 KanKhajuraTesan Hindustan Unilever
2 Mobile Breath Mills Halls
3 The Great Escape Nokia Lumia 720
4 Reebok Ignite Fitness Fire Reebok India
5 8PM Match Vs. 8PM Traffic Tata Sky+ HD
6 A Bridge From Indifference To Desire Platinum Guild India
7 Ticket Is The New Stadium Royal Challengers Banglore
8 Happy Hours- Redefined Coca-Cola
9 Your Canvas Can Be Biggest Micromax Canvas Doodle 2
Best Use of Integrated Campaign
1 The Grand Mishti Wedding Cadbury Dairy Milk
2 Share The Language Of Love 2013 Johnson’s Baby
3 Soldier For Woman Gillette
4 DekhteHainKaunNahinSunega ABP News
5 When Fans Became Celebrities Vodafone
6 12922 Days Of Free Tutoring In Just 42 Days! Horlicks
7 Cloudonomics- Microsoft Office 365 Help SME Take It To The Next Level Mircosoft Office 365
8 Coke Studio 3.0: Big To Bigger Music Coca-Cola
9 KanKhajuraTesan Hindustan Unilever
10 Celebrates The New Year Godrej Expert Hair Colours
11 Kissanpur- Where What You Grow, Is What You Eat Kissan Ketchup
12 India’s First Fully Crowd Sourced Magazine Issue Femina
13 ChotiShuruaat- A Social Cause Campaign Which Entertained To The Core Tata Tea
Youth Marketing
1 Coke Studio 3.0- The New Musical Language Of Youth Coca-Cola
2 Selfie 2.0- World’s Biggest Selfie Photograph Vodafone India
3 First Grooming Tool For A Boy Entering Manhood- MPOWER Trimmer Launch Philips Mpower
4 Philips MTV Mpowerpack Challenge Philips
5 Shave Or Crave Gillette
6 Ceat MTV Chase The Monsoon Ceat 2 Wheeler Tyres
7 Purple- The New Color Of Friendship Cadbury Dairy Milk
Pro Bono Marketing
1 Spreading Ummeedo Wali Dhoop Coca-Cola
2 Support My School Coca-Cola
3 A Friend In Need... A Friend Indeed I-Can Help
4 My Nation My Anthem Talenthouse India
South Asia Category
1 Dove Real Bonds Of Friendship Dove
2 Mothers Win The Elections! Dalda Cooking Oil
3 It’s Raining Roses Sunlight Detergent Powder
4 A Deal Of Love To Get Closer Closeup Toothpaste
5 Germs Germs Everywhere... Lifebuoy Soap

Sarmistha@BestMediaInfo.com

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