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Goafest 2014: Media Abbys shortlist is out
Cadbury India leads with 9 shortlists, followed by Coca-Cola with 7, and Close Up with 6
BestMediaInfoBureau | Mumbai | May 14, 2014
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The different categories of Media Abby Awards are: Best Use of TV, Cinema, Newspapers and Magazines; Outdoor, Ambient Media, Experiential including large events, special events and stunts; Radio; Sponsorship; Branded Content; Digital Search, Social Media, Digital Display Advertising, Digital Content Creation Strategy, Digital as a medium, Mobile media, Integrated campaign, Youth Marketing, Pro Bono marketing and South Asia categories.
This year there will be a single Media Abby Grand Prix Award across all categories. This will go to the best among all the Gold winners. Ravi Rao, Leader, South Asia, Mindshare, is the Chairman of the Media Abby Awards this year. He replaces Ashish Bhasin, Chairman & Chief Executive, South Asia, Dentsu Aegis Network, who headed the awards last year.
Goa Fest 2014 will be hosted from May 29 to 31 at The Grand Hyatt, North Bambolim. The theme for this year is 'Brand Baaja Bharat'.
| Sr.No. | Caption Title | Brand Name |
| Best Use of TV | ||
| 1 | Safari Storme24 - The Real Action Hero | Tata Safari Storme |
| 2 | Amul's Utterly Impactful Journey | Amul |
| 3 | Your Wish Is My App | Nokia Lumia |
| 4 | “Bigg Boss Of Immunity” | Dabur Chyawanprash |
| 5 | A Recap To Remember | Brahmi |
| 6 | Going Beyond Badge Value | Skoda Superb |
| 7 | Stayfree - MujhePankh De Do | Stayfree |
| 8 | Men In Blue Vs Roadies | CintholDeo |
| 9 | Google, You Inspired Us! | Panasonic India |
| Best Use of Cinema | ||
| 1 | PiyoDoodh - BhaagMilkhaBhaag | Amul Milk |
| 2 | The Great Escape | Nokia Lumia 720 |
| 3 | WI Fi Cinema | Spuul |
| Best Use of Newspapers And Magazines | ||
| 1 | Tata Safari - Wheel Of Adventure | Tata Safari Storme |
| 2 | Android Kitkat | Kit Kat |
| 3 | Small Acts Of Kindness, Opens Happines | Coca-Cola |
| 4 | India's First Fully Crowd Sourced Magazine Issue | Femina |
| 5 | NerolacColor Palette | Kansai Nerolac |
| 6 | Power Of Smiles | Oral B |
| Best Use of Outdoor | ||
| 1 | Double Burger | Mcdonald's (Hardcastle Restaurants) |
| 2 | Earth Hour - Happy Hour | Country Inn & Suits (Gurgaon NH8) |
| 3 | Living & Growing Billboard | Kissan |
| 4 | Aashiqui 2 | Sony Max |
| 5 | “Bad Hair” | Keo |
| 6 | Star Jalsha - Jhilik's Wedding | Star Entertainment Media |
| 7 | Star Plus - Mahabharat - Sculptures On Billboard | Star India |
| Best Use of Ambient Media | ||
| 1 | Heineken - The Inner Voice | Heineken |
| 2 | Double Burger | Mcdonald's (Hardcastle Restaurants) |
| 3 | AapKoRakheAage | ABP News |
| 4 | Aashiqui 2 | Sony Max |
| 5 | Kellogg's Breakfast Cabs | Kellogg's |
| 6 | Tata Sky Mobile - Can't Find A Relevant Medium? Create One! | Tata Sky Mobile |
| 7 | The Sweet Mishti Love Story | Cadbury Dairy Milk |
| 8 | A Lot Can Happen Over Coffee | Pond's White Beauty BB+ |
| 9 | Blenders Fashion Tour – 2013 | Pernod Ricard India |
| Best Use of Experiential Including Large Events | ||
| 1 | “Your Car Is Your Office” For Small & Medium Business (SBM) Category | Microsoft Office 365 |
| 2 | Making Life Simpler Through Technology | Helping Women Get Online |
| 3 | DaburHajmola - “EkShaamChatkareKeNaam” | Dabur Hajmola |
| 4 | How Amul Made 1Lac People Cosume 50 Litre Of Ice-Cream In A Single Day! | Amul |
| 5 | Operation Black Dot | Clean And Clear |
| 6 | Closeup Reuniting One Tag At A Time! | Closeup Gel Toothpaste |
| 7 | Kellogg's Breakfast Cabs | Kellogg's |
| Best Use of Special Events & Stunts | ||
| 1 | GanpatiVisarjan Boat | Fevicol Marine |
| 2 | Double Burger | McDonald's (Hard Castle Restaurants) |
| 3 | Creating The Creator | Surf Excel |
| 4 | Earth Hour - Happy Hour | Country Inn And Suits (Gurgaon NH8) |
| 5 | LadduPrasadam | Sugar Free Natura |
| 6 | Nokia Lumia 1020 - Airport Bag Tag Activity - Live Advertising | Nokia |
| 7 | AapKoRakheAage | ABP News |
| 8 | Breathing Mask | Birla Sun Life Insurance |
| 9 | How Amul Made 1Lac People Consume 50 Litres Of Ice Cream In A Single Day! | Amul |
| 10 | Spot Fixing Scandal | Cadbury Gems |
| Best Use of Radio | ||
| 1 | Songs For Sisters | Cadbury Celebrations |
| 2 | Timeout With Iman - Radio -TV Integration | MTV |
| 3 | KhwabonKa Safar | Hero Pleasure |
| 4 | India's Favorite Non Sporting Game | Close Up Toothpaste |
| 5 | Close Up Muskan Begum | Close Up Toothpaste |
| 6 | Idea 121- The IVRS Radio Station | Idea Cellular |
| 7 | KBC On Radio | MSM |
| 8 | Launching Genius Little Star With Sutradhaar | Max Life India |
| Best Use of Sponsorship | ||
| 1 | Safari Strome 24- Redefining The Rules Of Sponsorship | Tata Safari Storme |
| 2 | Using The Power Of Sponsorship To Drive Business Results | Windows 8 |
| 3 | Urban Cook | Prestige |
| 4 | Power Of 49- How A Cause Became The Central Thane@IIFA | Tata Tea Gold |
| 5 | NamakShamak | Tata Salt |
| 6 | TayyariDikhlaJa | Cadbury Bournvita |
| 7 | Hear's To Happy Throats | Benadryl |
| Best Use of Branded Content | ||
| 1 | Soldier For Woman | Gillette |
| 2 | Moutain Dew Fuels The Biggest Heist In India | Mountain Dew |
| 3 | Coke Studio 3.0 The New Sound Of Music | Coca Cola |
| 4 | CloseupMuskaan Begum | Closeup Toothpaste |
| 5 | Power Of 49 - How A Cause Became The Central Theme At IIFA | Tata Tea Gold |
| 6 | Music On Demand | Pepsodent |
| 7 | First Grooming Tool For A Boy Entering Manhood- MPOWER Trimmer Launch- MTV Philips Mpower Pack. | Philips MPOWER |
| 8 | India's Favourite Non Sporting Game | Closeup Toothpaste |
| 9 | Amul's Utterly Impactful Journey | Amul |
| 10 | This IPL Star Players Sold At Rs. 5/- | Lay's |
| 11 | HarGharKuchKhetaHain | Asian Paints |
| 12 | Vlog-On! | Bebeautiful |
| Best Use of Digital search (SEO and/or SEM) | ||
| 1 | Housefull! | Bookmyshow |
| 2 | Dynamic Exchange Rate Boosts Number Of Registrations To An All-Time High | Remit2India |
| 3 | API Wizardry Means That We Can Now Have Our Cake And Eat It Too! | Cleartrip |
| Digital Media - Best Use of Social Media | ||
| 1 | Song For Sisters | Cadbury Celebrations |
| 2 | Most Fashionable Professional | Van Heusen |
| 3 | Product Research = Marketing Campaign | Tanishq |
| 4 | Real Time Marketing = F(T,P,I)^A | Titan Eye+ |
| 5 | Krrish 3 | Krrish 3 |
| 6 | HDFC Diner's Club | HDFC |
| 7 | Vlog-On! | Bebeautiful |
| 8 | Vows For You - A New Culture In Indian Weddings | Azva |
| Digital Media - Best Use of Digital Display Advtg. | ||
| 1 | Making Complex Simple And Simple Magical | Tata Sky+ HD |
| 2 | Making Every Moment Magical | Club M |
| 3 | India's First Simulated Test Drive In A Banner! | Tata Sumo Gold |
| 4 | No Touch Banner | Samsung India Electronics |
| 5 | Centuro Display Campaign | Mahindra Centuro |
| 6 | The New MMM (Cranberry Launch) | Cadbury Bournville |
| 7 | Can Shake Anything | Micromax Canvas Music |
| Best Use of Digital content Creation Strategy | ||
| 1 | KanKhajuraTesan | Hindustan Unilever |
| 2 | Music On Demand | Pepsodent |
| 3 | 10 Things I Love About You | Pond's |
| 4 | Bebeautiful | Bebeautiful |
| 5 | Song For Sisters | Cadbury Celebrations |
| 6 | 12,922 Days Of Tutoring In Just 42 Days | Horlicks |
| 7 | Are U Fresh Enuf | Colgate Maxfresh |
| 8 | Product Research= Marketing Campaign | Tanishq |
| Best Use of Digital as a Medium | ||
| 1 | Mentos Riddle | Mentos |
| 2 | 12922 Days Of Free Tutoring In Just 42 Days | Horlicks |
| 3 | Center Fresh Gum Charades - ZubaanPeLagaam | Center Fresh |
| 4 | Breathe The Change | Halls |
| 5 | Amazing Happens Together | Nicorette |
| 6 | SRT Forever | Adidas |
| 7 | MTV Roadies X | MTV India |
| 8 | Greatest Fan | Reliance Life Insurance |
| Digital Media - Best Use of Mobile Media | ||
| 1 | KanKhajuraTesan | Hindustan Unilever |
| 2 | Mobile Breath Mills | Halls |
| 3 | The Great Escape | Nokia Lumia 720 |
| 4 | Reebok Ignite Fitness Fire | Reebok India |
| 5 | 8PM Match Vs. 8PM Traffic | Tata Sky+ HD |
| 6 | A Bridge From Indifference To Desire | Platinum Guild India |
| 7 | Ticket Is The New Stadium | Royal Challengers Banglore |
| 8 | Happy Hours- Redefined | Coca-Cola |
| 9 | Your Canvas Can Be Biggest | Micromax Canvas Doodle 2 |
| Best Use of Integrated Campaign | ||
| 1 | The Grand Mishti Wedding | Cadbury Dairy Milk |
| 2 | Share The Language Of Love 2013 | Johnson's Baby |
| 3 | Soldier For Woman | Gillette |
| 4 | DekhteHainKaunNahinSunega | ABP News |
| 5 | When Fans Became Celebrities | Vodafone |
| 6 | 12922 Days Of Free Tutoring In Just 42 Days! | Horlicks |
| 7 | Cloudonomics- Microsoft Office 365 Help SME Take It To The Next Level | Mircosoft Office 365 |
| 8 | Coke Studio 3.0: Big To Bigger Music | Coca-Cola |
| 9 | KanKhajuraTesan | Hindustan Unilever |
| 10 | Celebrates The New Year | Godrej Expert Hair Colours |
| 11 | Kissanpur- Where What You Grow, Is What You Eat | Kissan Ketchup |
| 12 | India's First Fully Crowd Sourced Magazine Issue | Femina |
| 13 | ChotiShuruaat- A Social Cause Campaign Which Entertained To The Core | Tata Tea |
| Youth Marketing | ||
| 1 | Coke Studio 3.0- The New Musical Language Of Youth | Coca-Cola |
| 2 | Selfie 2.0- World's Biggest Selfie Photograph | Vodafone India |
| 3 | First Grooming Tool For A Boy Entering Manhood- MPOWER Trimmer Launch | Philips Mpower |
| 4 | Philips MTV Mpowerpack Challenge | Philips |
| 5 | Shave Or Crave | Gillette |
| 6 | Ceat MTV Chase The Monsoon | Ceat 2 Wheeler Tyres |
| 7 | Purple- The New Color Of Friendship | Cadbury Dairy Milk |
| Pro Bono Marketing | ||
| 1 | Spreading Ummeedo Wali Dhoop | Coca-Cola |
| 2 | Support My School | Coca-Cola |
| 3 | A Friend In Need... A Friend Indeed | I-Can Help |
| 4 | My Nation My Anthem | Talenthouse India |
| South Asia Category | ||
| 1 | Dove Real Bonds Of Friendship | Dove |
| 2 | Mothers Win The Elections! | Dalda Cooking Oil |
| 3 | It's Raining Roses | Sunlight Detergent Powder |
| 4 | A Deal Of Love To Get Closer | Closeup Toothpaste |
| 5 | Germs Germs Everywhere... | Lifebuoy Soap |