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Bang in the Middle wins new fashion brand Oxolloxo

Oxolloxo, an online fashion brand for the discerning buyer, has just made its debut and aims to become a major force in fashion marketing

BestMediaInfo Bureau | Delhi | May 1, 2014


Oxolloxo is the new brand of fashion that has global roots with an Indian touch. Oxolloxo is born in India, but has been exposed to major fashion trends across the globe. It has awarded its creative and brand-building mandate to Bang in the Middle.

With its own setup for manufacturing and designing, Oxolloxo will offer a completely new and differentiated offering to the discerning fashion buyers in India initially and to global buyers as the brand gains traction. Oxolloxo’s debut collection is now available at and has been inspired by the colours of the world. As a brand it offers the complete range of fashion for women, men and kids including choices for beach wear, maternity wear and plus size wear for women.

Oxolloxo expects to become a major force in fashion marketing, starting from India and then going global.

Naresh Gupta Naresh Gupta

Commenting on the win, Naresh Gupta, Managing Partner and CSO, Bang in the Middle (BITM), said, “We started on a dream. When the client first interacted with us, they did not have a name, but they had a well-defined idea. We are proud to be a part of the evolution of the brand. Today when the brand has officially made its debut, we believe it will become the first choice for those who are looking at fashion that is latest globally. The site designed and developed by us offers a great selection of fashion in the most appealing way.”

Prathap Suthan Prathap Suthan

Prathap Suthan, Managing Partner and CCO, Bang in the Middle, said, “It's not very often that we get to create a brand right from the name upwards – from arriving at its name that works both alphabetically and numerically, to putting together an idea that works well both in the traditional world of fashion marketing and in the new digital age of fashion retailing. As a brand, Oxolloxo uses the world as its palette. Textures, designs, colours and fabrics sourced across the world, all put together to create a compelling range of clothes for the entire family at efficient prices. We are delighted to work together with the brand owners, and create a brand that will rightfully gain a share of light under the global sun.”

Bang in the Middle works with Zee News, Zee Business, Jabong, Dulux, Veen Waters, Vimal, Flight Shop, FabFurnish, Diva’ni, Delhi Airport, Tupperware, and works across the spectrum of digital and mainline medium.

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