The channel now has a super large video area, enhanced audio quality and brighter and bolder colours, designed by the in-house design team
BestMediaInfo Bureau | Mumbai | May 22, 2014
Bollywood music channel 9XM has refreshed its look again starting May 20, 2014. The channel now has a super large video area, enhanced audio quality and brighter and bolder colours. Designed by the in-house design team of 9XM, the new look will provide viewers a full-on immersive viewing experience.
Speaking of the design philosophy behind 9XMâs new avatar, Amar Tidke, SVP and Content Head, 9X Media, said, âWe at 9X Media always believe in providing a complete music viewing experience to our viewers. Our on-air presentation and content curation techniques have always placed us many notches above the rest in the genre. While ideating on the new look, our strategy was to âKeep It Snappy, Keep it Seamless, Keep It Smart.â The new look of 9XM ensures that one quickly moves from one element to another in a truly seamless fashion with captivating vibrant colours and design elements. It's a very fresh approach to the way the latest super-hot Bollywood songs are presented.â
Further elaborating on the new look, Sunder Venketraman, Programming Head at 9XM, said, âThe youth with their short attention span are always on the lookout for new things. At 9XM it has been our constant endeavour to provide the best in class entertainment through innovative and appealing content and on-air presentation. With this new viewing experience, 9XM has yet again gone ahead and set a new benchmark for the rest to follow.â