Tanishq only Indian brand on Interbrand's Best Retail Brands APAC list

Interbrand releases 2014 Best Retail Brands Report. Ranked No. 13, this is the first time an Indian brand has made it to the list

BestMediaInfo Bureau | Mumbai | April 9, 2014

Tanishq, from the Tata Group stable, is the only Indian brand that has made it to the list of top 30 Best Retail Brands in Asia Pacific and stands at #13 with a brand value of $670 million. This is the first time an Indian brand has made it to the Best Retail Brands Report.

Asia's consumer markets remain highly fragmented, both as a whole and within individual markets. Genuine liberalisation is patchy at best, with traditional and local retailing dominating in many markets. At one extreme, there are highly concentrate markets such as Singapore, where FairPrice commands over 50 per cent market share in the grocery category; at the other end, there are markets such as India where modern retail brands remain dwarfed by traditional local retailers.

Key findings across geographies point to major retailers looking beyond their core business models in pursuit of gaining a competitive advantage, online innovation bridging the divide between in-store and online shopping, and a strategic understanding and leveraging of sales data in meeting customer needs and desires better and faster than ever before.

The global Best Retail Brands report ranks the top 50 North American and European retail brands by brand value, as well as the top 30 retail brands from across Latin America and the Asia-Pacific. The report is produced in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.

Commenting on the report, Dirk Defenbaugh, Managing Director of Interbrand Design Forum, said, “The world's best retail brands understand the complex and challenging relationships between analog and digital and have been quick to address changing shopper behaviors. By integrating the physical and virtual, making purchasing easier, enhancing service, and using storytelling, these leading brands are reimagining their offers, and creating unique experiences for consumers that convert browsers into buyers.”

Ashish Mishra

Commenting on India's performance, Ashish Mishra, Managing Director, Interbrand India, said, “It is indeed heartening to see an Indian brand figure in the Best Retail Brands league table. The retail space in India is experiencing simultaneous transformational influences both from the supply and demand sides. Political swings, newer business models, supply chain efficiencies, online innovations, and at the root of it all – complex new customer journeys. The resulting flux is both exciting as well as challenging. We need to adapt but without losing our core cultural resources. Tanishq has in some ways done that.”

CK Venkataraman, CEO, Jewellery, Titan Industries, said, “It is a proud and humbling moment for us to make it to the Interbrand APAC list of Retails Brands 2014. We would like to dedicate this achievement to the passionate and tireless efforts of the large Tanishq team across the country and our wonderful customers who have helped us achieve all that we did.”

Visit BestRetailBrands.com to download the complete report

Best Retail Brands – Asia Pacific 2014:

*All figures in USD Million

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