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Sony MAX & Sony SIX rides on Bulaava Express to promote IPL

‘Bulaava Express’, an open air bus will tour the country across 13 cities between April & May to create euphoria for Pepsi IPL 2014

BestMediaInfo Bureau | Mumbai | April 16 2014


It was a super Sunday when the Mumbaikars left their regular chores and responded to their ultimate bulaava and hopped on to enjoy the ride of their life when the Bulaava Express, initiated by Sony MAX & Sony SIX (official broadcaster of Pepsi IPL 2014) came calling to their city at various locations like Kandivali, Carter road, Worli Sea face and Marine Drive.

This unique open air bus is designed to capture the imagination of the citizens with a host of entertaining and unique activities. Be it the impromptu ‘buckram ka chukrum’ which quizzed people on their knowledge of the tournament or ‘Bulaava Bahana’ which mandated fans to confess which bulaava they have used to watch the Pepsi IPL, the activities left the audiences hungry for more. The journey finally ended with the specially created energetic ‘Buckram dance’ which left the people spellbound.

Vaishali-Sharma-150 Vaishali Sharma

Speaking on the occasion, Vaishali Sharma, VP Marketing said, “Bulaava Express is the perfect initiative to get the people excited about the tournament. Cricket fans were exuberant about being a part of this activity. The overwhelming response and enthusiasm of the crowd has encouraged us to take the fun and excitement to more locations.”

‘Bulaava Express’, an open air bus will tour the country across 13 cities like Delhi, Kolkata, Bangalore, Lucknow, Chandigarh, Jaipur, Chennai, Nashik, Indore, Hyderabad, Ahmedabad and Nagpur between April & May creating euphoria for Pepsi IPL 2014. Sony MAX & Sony SIX have created this unique initiative especially for the followers of the grand spectacle of Pepsi IPL.


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