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Now, release your ads on FM with the click of a mouse

releaseMyAd launches releaseMyAd.fm - online platform to specifically help in advertising on radio channels

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BestMediaInfo Bureau
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Now, release your ads on FM with the click of a mouse

Now, release your ads on FM with the click of a mouse

releaseMyAd launches releaseMyAd.fm - online platform to specifically help in advertising on radio channels

BestMediaInfo Bureau | Mumbai | April 8, 2014

releasemyads.fmWith television becoming a very expensive medium to advertise and almost everyone flogging down the digital domain, radio has re-entered the media buyer's list for good advertising spots. Keeping this in mind, releaseMyAd has just launched its radio version - releaseMyAd.fm - an online platform that allows businesses to advertise across 24 radio channels in around 86 cities in India.

Brands having access to leading media buying and creative agencies have successfully leveraged the medium by tailoring their media planning, buying and creative development in tune with customer preferences. Start-ups however are devoid of the same exposure, support and development services due to lower ticket sizes and budget constraints.

The new platform will have a mix of media planning, media buying, jingle production and reporting services - all this tailored to suit different business categories. By logging in, an advertiser can specify his target demographics, choose optimized media plans across stations, provide his ad brief and instantly “Go on Air”.

“With releaseMyAd.fm, our endeavour remains to effectively service thousands of Businesses aspiring to promote themselves via radio, but lacking the expertise to successfully plan, develop & launch an effective radio campaign”- says Sharad Lunia, Business Head (Digital) , releaseMyAd.

It is also possible to compare ad rates through the platform as well as choose the programming content to select the right station based on who the brand wants to target.

The service which has been operational in beta over the last few months, has already successfully generated revenues above 28 lakhs. Some of the major clients include well known start-ups such as Knowlarity Communications, Craftsvilla.com, Housing.com, 3sIndia.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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