Sonic caters to the action and adventure loving boys while Nick Junior entertains pre-schoolers and young moms
Mumbai, April 2, 2014
Viacom18 Media Pvt. Ltdâs kids cluster, Nickelodeon, Indiaâs leading kidsâ entertainment franchise, is now expanding its reach by bringing Nick Jr. and Sonic on Tata Sky. Nick Jr., targeted at toddlers and young mothers can be viewed on channel no. 623 and Sonic, the action-adventure channel, on 619 in various language feeds.
Kid focussed entertainment is witnessing massive growth and has multiplied with new and innovative offerings. The Nickelodeon kids cluster consists of Nick that caters to kids seeking comedy, Sonic that caters to the action and adventure loving boys, Nick Junior that entertains pre-schoolers and young moms with edutainment focussed shows and Teen Nick talks to the whimsical tweens with its cutting edge international shows. The addition of Nick Jr. and Sonic on Tata Sky makes this cutting edge entertainment available to more viewers in the country. The entire Nickelodeon cluster is now available on Tata Sky with Nick on channel no. 611, Sonic on 619 and Nick Jr./ Teen Nick on 623.
Speaking about this expansion, Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom18 Media Pvt. Ltd. said âNickelodeon has a diverse bouquet of differentiated channels each catering to a very specific age and genre. With the aim of taking our engaging and entertaining content to more audiences, we are delighted to expand our reach further with the addition of Nick Jr. and Sonic on Tata Sky.â