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KV Sridhar ‘Pops’ says good bye to Leo Burnett India

The announcement of a new creative leadership will follow shortly. “I would like to take a break to reinvent, rediscover and rededicate myself,” Pops said in his parting note

BestMediaInfo Bureau | Mumbai | April 17, 2014

Pops-pic KV Sridhar (Pops)

BestMediaInfo had reported the news on March 28. Now it is official. Leo Burnett India announced today the departure of KV Sridhar (Pops), Chief Creative Officer, Leo Burnett India and Subcontinent. His last day with the agency will be May 4, 2014. Following 17 years of service with Leo Burnett and over 30 years of working in advertising, he has decided to take the leap to reinvent himself and pursue other interests.

Sridhar started as a Bollywood film billboard painter and became the Chief Creative Officer, India Subcontinent of Leo Burnett. Over the years, he helped the agency gain recognition at international awards shows including Cannes Lions, New York Festival, and local Indian awards. Under his creative leadership, Leo Burnett India went on to win Agency of the Year in the Leo Burnett global network, twice. He also led the agency to be ranked by Creativity magazine to be among the top 20 creative agencies in the world. Sridhar has also represented the agency on many Indian and international award juries.

Saurabh Varma Saurabh Varma

“Pops has always been a young man at heart and once again his nomadic spirit has led him to look at things afresh and follow his heart to pursue new adventures. We want to thank him for his tremendous contribution over the years, building Leo Burnett India into the creative powerhouse it is today. The agency and I will continue to build on the creative trajectory he has set,” said Saurabh Varma, Chief Executive Officer, Leo Burnett Group India.

Sridhar said, “It has been a purposeful journey for me at Leo Burnett, growing with and having a chance to play a key role in shaping the agency’s creative prowess. I have had the opportunity to work with and get to be friends with some of the brightest creative minds in the world, worked on some of the most exciting campaigns with some of the most amazing clients.”

Sridhar added, “For now, I would like to take a break to reinvent, rediscover and rededicate myself. I wish Saurabh and Leo Burnett great success.”

Also read: Churn in Leo Burnett: Pops, Nitesh Tewari set to move on

Info@BestMediaInfo.com

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