The win came after a multi-agency pitch that included Madison Communications, Maxus and incumbent agency Disha Advertising
BestMediaInfo Bureau | Mumbai | April 14, 2014
DDB MudraMax has won the media duties of Goldplus, a Tata product, after a recently concluded multi-agency pitch that included Madison Communications, Maxus and incumbent agency Disha Advertising.
Tata Goldplus is a jewellery brand launched by Titan Industries. It is a one-of-a-kind store that caters to meet the specific jewellery preferences in semi-urban and rural India.Â With 33 retail stores spread across four states, Goldplus is well known for its pure gold jewellery and transparent business practices.
Deepika Sabharwal Tewari, GM- Marketing, Jewellery division, Titan Company, said, âWe found the DDB MudraMax team to be very passionate and the strategic direction, ideas they shared were liked by us. We expect some superlative work on our brand.â
Sathyamurthy Namakkal, President, DDB MudraMax Media, commented, âIt is a prestigious win for us. We look forward to partnering with the Goldplus team and to grow with them as their business scales newer heights.â
Goldplus offers a wide range of jewellery in plain gold, diamonds, diamantineÂ and precious stones. The brand is synonymous with pure gold jewellery and strives to offer the purest of 22kt gold in its jewellery.